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Revlon and Authentic Brands Group Form Exciting Partnership

Revlon Consumer Products LLC has recently entered into a significant global fragrance licensing agreement with Authentic Brands Group (ABG) for the legendary Champion sportswear brand. This partnership represents a pivotal step not only for Revlon but also for Champion as they venture into the world of fragrance.

Expanding the Fragrance Portfolio

With this new agreement, Revlon aims to broaden its fragrance offerings, marking the introduction of Champion's inaugural signature fragrance collection scheduled to debut in 2027. The collaboration seeks to rifle through Champion's historical and cultural significance, channeling its essence into a line of fragrances designed for both men and women. The scents are expected to embody the core principles of the Champion brand: boldness, confidence, and authenticity.

Michelle Peluso, the CEO of Revlon, expressed excitement about the collaboration, emphasizing Champion's rich heritage and its relevance in contemporary culture. “We are thrilled to bring Champion's energy into the fragrance world,” she remarked. “This partnership aligns perfectly with our strategy to attract a new generation of consumers during this vital time for both Revlon and Champion.”

A Natural Evolution for Champion

From the perspective of Authentic Brands Group, this partnership represents a natural progression in Champion's evolution as a lifestyle brand. Jarrod Weber, Global President – Sports Lifestyle at ABG, commented on the ramifications of this licensing agreement. “As we embrace new avenues in fashion and lifestyle, the fragrance sector is the logical next frontier for Champion,” he said. By leveraging Revlon's extensive expertise in crafting fragrances, Champion aims to create products that resonate authentically with a global audience.

Timely Moves in Fragrance Market

This announcement comes amid a pivotal moment for both brands. Champion has seen a resurgence lately, driven by a nostalgic connection with consumers, strategic collaborations, and a revitalized retail presence. Simultaneously, Revlon has made notable strides in fragrance innovation as it seeks to redefine its offerings. Notably, this partnership follows the reawakening of Revlon's fragrance business, as seen with the successful launch of Juicy Couture's 'Just Moi' perfume, generating renewed excitement among consumers.

Revlon's recent strategic commitments to aligning lifestyles with cultural relevance in fragrances demonstrate their commitment to building a compelling portfolio that appeals to the modern consumer ethos. The excitement surrounding these developments reiterates the optimism for the upcoming Champion fragrance collection.

About Revlon

Revlon, a long-standing name in the beauty industry, has a history of setting trends in color cosmetics and hair care. Its journey began with the launch of the first opaque nail enamel in 1932, cementing its status as a color authority. Following its acquisition of Elizabeth Arden in 2016, Revlon diversified its portfolio to include some of the most desirable beauty brands globally.

Today, Revlon operates in over 100 countries, offering various products across channels including prestige, salon, mass, and online. Their brand lineup, featuring iconic labels like Revlon, Elizabeth Arden, and Juicy Couture, underscores their commitment to delivering high-quality products that resonate with consumers around the world.

About Authentic Brands Group

Authentic Brands Group (Authentic) serves as a powerful platform for brand strategy and digital innovation. They own a vast portfolio of recognizable global brands, maintaining a significant presence in 150 countries with numerous points of sale. Leading brands under Authentic include Champion, Reebok, and many more, showcasing their influence in the sports and lifestyle segments.

As their partnership unfolds, details about the Champion fragrance collection are expected to be revealed in the coming months, promising an exciting new chapter for both Revlon and Champion. Stay tuned for what’s to come in 2027!