#Japan #Tokyo #Softbrain #CRM Software #esm

Softbrain's New Nationwide Promotion for CRM Software

Softbrain Inc., headquartered in Chuo City, Tokyo, announced the launch of a significant nationwide brand promotion for its CRM/SFA product, "esm" (e-Sales Manager), starting February 1, 2026. In this ambitious campaign, advertisements will be displayed across multiple media outlets such as TVer, taxi media "TOKYO PRIME," and signage in office buildings, targeting business professionals at their key decision points.

The central theme of this promotion revolves around raising awareness of stagnant sales activities by posing the thought-provoking question, "Are you really making sales?" Through this evocative message, Softbrain aims to bring attention to the importance of its product in improving sales performance. By utilizing "esm," businesses can gain visibility into their sales processes, drive progress, and ultimately make informed decisions to enhance their productivity and sales growth.

Background of the Promotion

Softbrain has been a pioneer in the CRM/SFA market since launching the first domestic product, "e-Sales Manager," in 1999. The company has continuously provided innovative solutions that transform all aspects of customer contact activities — from marketing and sales to after-sales support. Currently, Softbrain is advancing its "multi-product strategy," with "esm" at its core, promoting a streamlined operational framework that enhances efficiency at a company-wide level.

This latest promotion embodies this strategy and seeks to reposition sales activities as a focal point for improvement. By launching a new advertising campaign that addresses sales enhancement, Softbrain is committed to driving growth for businesses through increased efficiency, productivity, and ultimately, revenue generation.

Advertisement Overview

Title: "Are You Really Making Sales?" (30s/15s)

TVer Advertisement

• - Launch Date: February 1, 2026
• - Coverage Area: Nationwide
• - Media Outlet: Official TV portal, TVer
• - 15-second advertisement link: View Here

Taxi Advertisement

• - Launch Date: February 9, 2026
• - Coverage Area: Nationwide (excluding Okinawa)
• - Media Outlet: Taxi media "TOKYO PRIME"
• - 30-second advertisement link: View Here

Office Building Advertisement

• - Launch Date: February 9, 2026
• - Coverage Area: Central Tokyo
• - Media Outlet: Office smoking area signage media "THE SMOKING ROOM VISION BREAK"
• - 30-second advertisement link: View Here

About esm (e-Sales Manager)

Since its launch in August 1999, Softbrain has pushed the boundaries of customer contact operations, delivering solutions that transform functions across sales, marketing, and after-sales service. The high-performance CRM/SFA, "esm," is supported by complementary tools like "esm marketing" for marketing automation and "esm service" for after-sales management. These tools are founded on practical know-how derived from more than 5,500 implementations that not only provide solutions to challenges but also maximize customer productivity.

"esm" enables businesses of all sizes and industries to design tailored sales processes. By improving the visibility and measurement of sales processes, Softbrain facilitates an efficient work environment that leads to improved profitability. In addition to robust consulting services before and after product implementation, Softbrain offers customer success services that ensure a 95% retention rate.

For more detailed information: Softbrain Products

About Softbrain Inc.

• - Company Name: Softbrain Inc.
• - Location: 6-18-2 Ginza, Chuo City, Tokyo
• - CEO: Hirofumi Toyota
• - Founded: June 17, 1992
• - Business Activities: Development and provision of cloud applications/platforms for all customer contact operations.
• - Website: Softbrain Corporation

For Inquiry

Contact: Ayako Akimoto, PR Marketing Department
Address: 6-18-2 Ginza, Chuo City, Tokyo
Phone: 03-6779-9800
Fax: 03-6779-9310
Email: [email protected]