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Spiro® and Brand Innovators' Experiential Advisory Board

In an exciting turn of events for the marketing world, Spiro®, a leading global experience agency, has stepped into the spotlight as the exclusive partner of Brand Innovators' first-ever Experiential Advisory Board. This initiative, set to run for an entire year, aims to drive meaningful conversations around experiential marketing and its vital role in the ever-evolving landscape of consumer engagement.

Spiro will not only act as the exclusive partner but also serve as the moderator for a series of insightful sessions throughout the year. These gatherings will involve high-level executives from top brands and Fortune 500 companies, creating a platform for peers to discuss consumer behaviors that significantly impact current creative communication strategies and future industry innovations.

Jeff Stelmach, the Global President of Spiro, commented on the challenges marketers face in today’s digital age: “Marketing leaders are dealing with complex, evolving consumer expectations, fragmented digital landscapes, and the necessity for deeper and more meaningful brand interactions.” He emphasized that this partnership enables them to tackle these challenges head-on, facilitating significant industry conversations that demonstrate how experiential marketing can maximize brand value and create large-scale commercial impacts.

The collaboration will truly shine during significant events, particularly during the week of The Big Game, where Spiro will orchestrate dynamic sessions with Brand Innovators. Notable events throughout the year will include SXSW and the Cannes Lions International Festival of Creativity. Jeff Fortmann, Vice President of Partnerships at Brand Innovators, expressed enthusiasm about this collaboration, stating, “We are delighted to partner with Spiro to bring together our community of high-level marketing professionals. Together, we will explore how experiential marketing continues to push boundaries, redefine possibilities, and help brands forge deeper connections with consumers.”

At one of these influential panels, Julie Haferkamp, SVP of Sales at Spiro, will join Wilson Sporting Goods’ Chief Marketing Officer, Dave Picioski, to present on the topic of sports marketing. Titled “The Heart of the Game: Wilson's Influence on Football Culture,” this session promises to delve into Wilson's dedication to sports and how it shapes the fan experience, generating loyalty both on and off the field. Attendees will leave with keen insights on harnessing brand perception and culture to create unforgettable customer experiences that cultivate dedicated brand followings.

What is Spiro®?

Spiro, pronounced sp-eye-roh, is not just any agency; it's a globally recognized experience agency renowned for blending creativity with strategy. Spiro’s mission is to cultivate powerful connections between brands and customers through experiential channels. The agency partners with some of the world’s most recognizable brands, aligning attraction drivers with brand objectives to design events and experiences that create real brand value from their clients' experiential marketing expenditures.

Through their proprietary Experiential Intelligence system (their attraction science), Spiro deeply understands customer motivators, designs for those behaviors, and positions brands as undisputed leaders in the hearts and minds of their most significant audiences. This is encapsulated in their ethos known as Brand Gravity: the exclusive connection between brands and consumers. To discover more about Spiro’s innovative approaches, you can visit ThisIsSpiro.com.

Overall, the partnership between Spiro and Brand Innovators presents an unparalleled opportunity for marketers to engage in essential dialogues that will undoubtedly shape the future of experiential marketing. By facilitating connections and fostering creativity, this initiative is set to redefine how brands interact with consumers in an increasingly competitive market.