#Japan #Furumachi Pay #Value Design #Takamori #Takamori Town

Takamori Town Adopts 'Furumachi Pay' for Local Donations

Takamori Town, located in the scenic Nagano Prefecture, has taken a significant step towards community engagement by launching 'Furumachi Pay', a local donation service powered by Value Design. Set to start on August 12, 2025, this innovative service offers visitors a seamless way to contribute to the town while exploring its unique attractions.

Founded under the umbrella of PayCrowd Holdings, Value Design specializes in cashless services and aims to transform the traditional furusato (hometown) tax donation model. By shifting the focus from physical goods (monozukuri) to experiential offerings (kotodukuri), the service encourages donations through an easy-to-use smartphone QR code system.

What sets 'Furumachi Pay' apart is its ability to provide immediate rewards—in the form of digital coupons—that can be redeemed at local restaurants, campgrounds, and experiential facilities. This, in turn, drives more interactions between visitors and local businesses, and enhances the overall charm of Takamori Town.

With the mighty Central and Southern Alps framing the backdrop and the Tenryu River coursing through the valley, Takamori Town is known as the birthplace of “Ichida-kaki,” a local delicacy. The initiative's goal is not only to facilitate donations but also to showcase the town's diverse activities and attractions that extend beyond its famous products. An official from Takamori Town expressed enthusiasm for using 'Furumachi Pay' as a means to draw in visitors and enrich their experience of the town.

Currently, 'Furumachi Pay' is operational at the Takamori Country Club, a standout location where donors can enjoy the lush natural landscapes while participating in the unique donation program. The service is expected to expand to additional venues in the near future.

Value Design is committed to promoting the distinctive features of local municipalities and foster connections between visitors and the community. By venturing into the realm of local donations, 'Furumachi Pay' serves as a bridge, fostering regional revitalization and strengthening ties between locals and travelers alike.

Key Features of 'Furumachi Pay'

• - User-Friendly: Visitors can easily donate by scanning QR codes at various locations.
• - Instant Rewards: Digital vouchers are instantly generated and available for immediate use at local businesses.
• - Diverse Offerings: Donors can enjoy experiences ranging from dining to outdoor activities and cultural events.

About Takamori Town

Nestled in the southern part of Shinshu’s Ina Valley, Takamori Town is surrounded by the Central and Southern Alps and is renowned for its high-quality agricultural products, including fresh fruits and vegetables year-round. Each summer, the town hosts the enchanting Lantern Flow Fireworks Festival, drawing both residents and visitors for a magical evening experience.

More about 'Furumachi Pay'

Visit Furumachi Pay for further details on the service, its participating establishments, and how residents and visitors alike can engage with this innovative community-focused initiative.

About Value Design

Value Design, a wholly-owned subsidiary of PayCrowd Holdings, is dedicated to advancing cashless payment solutions and marketing synergies. With their various proprietary services, they aim to broaden the reach of local offerings and encourage sustainable community growth.

For those interested, more information can be found on their official website.