#Japan #Tokyo #Ginza #PRONTO

PRONTO THE FIRST: A Culinary Rebirth in Ginza

In a bold move that pays homage to its roots, PRONTO Corporation is set to unveil a fully renovated flagship location, PRONTO THE FIRST, in the heart of Ginza on December 2, 2025. This innovative dining venue aims to elevate the coffee and dining experience with a concept centered around the brand's signature duality - the blend of day and night - creating a space where two distinct atmospheres coexist.

A Maximalist Duality

As the first location of PRONTO, opened in 1988, this establishment is designed to epitomize the very essence of the brand while pushing boundaries. PRONTO THE FIRST offers an exciting contrast in its offerings; the first floor serves as a cozy coffee haven throughout the day, whereas the second floor transitions into a chic bar environment in the evenings.

Coffee Culture Reimagined

The first floor invites guests to indulge in a curated coffee experience, transitioning from a traditional café model to a sanctuary where premium drip coffee takes center stage. This includes exclusive blends that highlight distinctive characteristics such as the aromatic Guatemala Geisha and a sustainable blend crafted through a hydrogen-roasting process. Each cup is freshly brewed, ensuring that guests savor the full range of flavors.

Ice coffee enthusiasts will appreciate the Dutch-style preparation, delivering a smooth and rich experience that resonates well with the palate, devoid of unpleasant undertones.

Additionally, culinary innovations are on display with the introduction of signature pasta dishes, including the luxurious Crab Tomato Cream Pasta priced at 1,650 yen, tailored specifically for this location.

Exquisite Dessert Selection

Desserts reflect the essence of Ginza’s artistic flair, featuring eye-catching options such as the Strawberry Napoleon Parfait and Chestnut Mont Blanc Pancakes. Each dessert is crafted with freshness and visual appeal, complemented by homemade tuile inspired by Ginza’s tree-lined avenues.

A Sophisticated Bar Experience

Moving up to the second floor, the ambiance transitions into a luxurious bar setting characterized by its contemporary aesthetic. Here, guests can enjoy the Espresso Martini, meticulously crafted with high-quality UCC Espresso and unique gin derived from coffee grounds, all while experiencing an extensive cocktail menu.

Alongside drinks, PRONTO will introduce the engaging event “BAR Glass and Words,” set to run from May 2 to May 13, 2025. This event will focus on connecting emotions with cocktails, allowing patrons to select drinks that resonate with their feelings, thus elevating the overall dining experience.

Location and Amenities

PRONTO THE FIRST is located at 8-6-25 Ginza, Chuo Ward, Tokyo, and will feature:

• - Phone: 03-5537-7771
• - Hours: Monday - Thursday & Sunday 8:00-23:00; Friday - Saturday 8:00-3:00 (2nd floor only after 17:00)
• - Capacity: 66 seats (31 on the first floor, 35 on the second)
• - Instagram: pronto_the_first

This daring culinary venture promises an enriching and memorable experience for coffee and dining aficionados, making it the perfect spot in Ginza for both daytime gatherings and late-night escapades.

Join the PRONTO family on this exciting journey as they redefine dining in one of Tokyo’s most iconic districts.