Paloma Launch
2025-07-04 07:42:26

Discover 'Paloma': A New Mexican Handcrafted Market Bag Brand from Letra

Introducing Paloma: A Celebration of Mexican Craftsmanship



On July 11th, a new brand named Paloma debuted at Daikanyama Tsutaya in Tokyo, showcasing exquisite handcrafted market bags that beautifully reflect the vibrant beauty of Mexico. Managed by Sora of Tokyo, the brand Letra has been dedicated to bringing the charm of Mexican handicrafts to Japan for the past decade. With a decade of experience under its belt, Letra has evolved its offerings to include uniquely designed items that seamlessly merge ancient techniques with modern aesthetics.

A Journey of Ten Years



The creation of Paloma marks a significant milestone in Letra's journey, which began with a fascination with the colorful streets and rich traditions of Mexico. Over the years, Letra has curated an impressive selection of traditional Mexican crafts, enhancing their designs to resonate with Japanese sensibilities. This evolution has led to the birth of Paloma, which aims to redefine the concept of market bags.

As the understanding of “Mercado Bags” grew in Japan, so too did their popularity as fashion accessories. Letra witnessed an explosive growth in demand for these bags—inventory surged from just 1,200 bags in 2015 to an astounding 35,000 bags in 2024. This growth is not just a reflection of changing consumer trends in Japan; it's also a testament to the thriving Mexican artisan community, showcasing the positive impact of international collaboration.

Discover the New Product Lineup



The new line of Paloma products highlights the innovative possibilities of the market bag, forged from a close partnership with skilled Mexican artisans. Each piece is crafted with precision, featuring stunning designs that celebrate both traditional craftsmanship and contemporary style. Paloma's bags include intricate patterns and the use of diverse materials, pushing the boundaries of conventional market bag design.

DESIGNERS MERCADO BAG



The Designers Mercado Bag series is a sophisticated collection that emphasizes exquisite weaving patterns, combining various thicknesses of cords to create complex designs. These visually striking creations stand apart from traditional bags.

  • - PRICE: ¥24,200 (tax included)
  • - SIZE: Height 28cm x Width 30cm x Depth 12cm

MERCADO BAG with GREAT DETAILS



This innovative lineup features extraordinary details, such as mini bags adorned with colorful beadwork and bags that incorporate transparent handles or leather accents. These unique styles reflect a modern twist on classic designs.

  • - CLEAR HANDLE BAG
- PRICE: ¥16,500 (tax included)
- SIZE: Height 21.5cm x Width 21cm x Depth 12cm

  • - LEATHER HANDLE MINI BAG
- PRICE: ¥17,600 (tax included)
- SIZE: Height 18.5cm x Width 14~20cm

Launch Event Details



The official launch of Paloma takes place at Daikanyama Tsutaya and online on July 11th. Visitors can witness a diverse selection of bags, with the lineup differing across locations.

  • - Location: Daikanyama Tsutaya, 1st floor, Building 2
  • - Period: July 11 - July 24, 2025
(Final day closure at 20:00)

Official Paloma Website: Paloma Official WEB Site

About Letra



Letra was established in 2014 with a focus on market bags as the primary product. Initially starting from vintage clothing sales in the 1980s, the company's journey in the Mexican craft sector began when its president, Masashi Kitajima, discovered the potential of the lightweight and durable mercado bags during his travels in Mexico. Since 2014, Letra has worked diligently to increase the awareness and appreciation of market bags within Japan, aiming to enhance both consumer enjoyment and support for Mexican artisans.

With a commitment to Social Good, Letra aspires to contribute to the preservation of traditional Mexican crafts while providing job training in local prisons, thereby promoting stability for market bag artisans.

Letra Official WEB SHOP: Letra Official WEB SHOP


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Topics Consumer Products & Retail)

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