Nimura Sawa's First CM Appearance in Withers Home Unveiled with W Mark
Withers Home, a prominent name in customized housing under the Shinshowa Group, announced the release of their new commercial featuring actress Nimura Sawa and their innovative partner Yuuki Saito. Starting November 16, the campaign titled "Nanka ii desho!" which translates to "Isn't it great!" will get launched, comprising two 15-second ads focusing on customizable designs and functionality, along with a 30-second brand message film titled "Today is a gift.".
This marks a significant milestone as it is Sawa's first involvement in a CM campaign. The commercials uniquely highlight the appealing aspects of building a home with the company, including the rhythmic W mark gesture she performs, making her chemistry with the employees shine on screen.
The release includes behind-the-scenes footage, showcasing the teamwork and camaraderie shared between Sawa and the Withers Home staff during their collaborative creation. The audience can catch these moments on the following links:
The first segment "Nanka ii desho!" opens with Sawa enthusiastically calling viewers to join the Withers family via their signature W mark. The setting is a real housing exhibition, adding an authentic touch to the presentation of Withers Home's design philosophies and team dynamics. Sawa engages with viewers, confidently proclaiming, "Isn’t it great!" while expressing her admiration for the design features and team synergy.
In the "Today is a gift" segment, the narrative opens with Sawa writing a letter, delivering an emotional voiceover that emphasizes the importance of living comfortably. The visuals encapsulate Withers Home’s ethos, where care for nature and gratitude for the earth is profoundly expressed. This portion of the CM also includes Sawa repeatedly filming a heartfelt scene of thanking the Earth, showcasing her dedication to capturing a genuine moment in every take, reflecting her commitment to her craft.
The commercial was shot within a Withers Home display house, where Sawa visibly enjoyed the environment. The set featured high ceilings and ample sunlight entering through vast windows. During breaks, she interacted easily with staff, illustrating a relaxed atmosphere. However, when the camera started rolling, she shifted into a focused state, highlighting her professionalism.
The advertisement features actual employees from various departments within Withers Home, a departure from conventional CM practices. Initially, some employees were visibly nervous, but Sawa’s supportive interactions helped ease the ambiance, leading to natural performances throughout filming. Notably, their shared practice of the W mark served as a memorable bonding moment.
In a recent interview, Sawa reflected on her experience filming the CM:
Founded in 1970, Withers Home has established itself as a customizable housing expert, driven by a mission to promote sustainable living in harmony with the Earth. With a 55-year legacy, the company’s recent endeavors include their "With Earth" declaration, underscoring their commitment toward a sustainable future for both humanity and the environment. Currently, the company continues to operate under the leadership of its CEO Tomohiro Kanzaki, focusing on innovative and community-rooted practices.
In essence, the new CM campaign not only embodies the dedication of everyone involved but also encourages audiences to appreciate the beauty of home creation while understanding the importance of togetherness and environmental consciousness. Keep an eye on the launch and experience the charm of Withers Home!
This marks a significant milestone as it is Sawa's first involvement in a CM campaign. The commercials uniquely highlight the appealing aspects of building a home with the company, including the rhythmic W mark gesture she performs, making her chemistry with the employees shine on screen.
The release includes behind-the-scenes footage, showcasing the teamwork and camaraderie shared between Sawa and the Withers Home staff during their collaborative creation. The audience can catch these moments on the following links:
Highlights of the New Commercials
The first segment "Nanka ii desho!" opens with Sawa enthusiastically calling viewers to join the Withers family via their signature W mark. The setting is a real housing exhibition, adding an authentic touch to the presentation of Withers Home's design philosophies and team dynamics. Sawa engages with viewers, confidently proclaiming, "Isn’t it great!" while expressing her admiration for the design features and team synergy.
In the "Today is a gift" segment, the narrative opens with Sawa writing a letter, delivering an emotional voiceover that emphasizes the importance of living comfortably. The visuals encapsulate Withers Home’s ethos, where care for nature and gratitude for the earth is profoundly expressed. This portion of the CM also includes Sawa repeatedly filming a heartfelt scene of thanking the Earth, showcasing her dedication to capturing a genuine moment in every take, reflecting her commitment to her craft.
Behind-the-Scenes Experience
The commercial was shot within a Withers Home display house, where Sawa visibly enjoyed the environment. The set featured high ceilings and ample sunlight entering through vast windows. During breaks, she interacted easily with staff, illustrating a relaxed atmosphere. However, when the camera started rolling, she shifted into a focused state, highlighting her professionalism.
The advertisement features actual employees from various departments within Withers Home, a departure from conventional CM practices. Initially, some employees were visibly nervous, but Sawa’s supportive interactions helped ease the ambiance, leading to natural performances throughout filming. Notably, their shared practice of the W mark served as a memorable bonding moment.
Exclusive Interview with Nimura Sawa
In a recent interview, Sawa reflected on her experience filming the CM:
- - Feeling Nervous: "It was my first time at a housing exhibition, and I was quite nervous. The model houses sparked my imagination about comfortable living spaces. I truly enjoyed the filming!"
- - Challenges Faced: Sawa indicated that delivering the line of gratitude to the Earth in standard Japanese posed a challenge as a person from Kansai. "I had to embody the expression sincerely even if the intonation varied!"
- - Team Spirit: "Experiencing the togetherness of the planning and execution reminded me of my work environment. It’s fulfilling to run toward a shared objective with warmth."
- - Creating a Connection: On reflecting about who embodies W team for her personally, Sawa mentions her beloved dog, emphasizing the unconditional love they share which reflects true companionship.
More About Withers Home
Founded in 1970, Withers Home has established itself as a customizable housing expert, driven by a mission to promote sustainable living in harmony with the Earth. With a 55-year legacy, the company’s recent endeavors include their "With Earth" declaration, underscoring their commitment toward a sustainable future for both humanity and the environment. Currently, the company continues to operate under the leadership of its CEO Tomohiro Kanzaki, focusing on innovative and community-rooted practices.
In essence, the new CM campaign not only embodies the dedication of everyone involved but also encourages audiences to appreciate the beauty of home creation while understanding the importance of togetherness and environmental consciousness. Keep an eye on the launch and experience the charm of Withers Home!
Topics Consumer Products & Retail）
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