Popular Insurance Rankings for October 2025
Sasuke Financial Lab, based in Chiyoda, Tokyo, has unveiled its latest insurance rankings as of October 2025 through its insurance comparison and quote platform, Konohoken! The rankings are derived from a survey aimed at gauging the popularity of various insurance products based on the number of applications and transitions between insurance companies.
Survey Overview
- - Purpose: Measure popularity of insurance (calculated from application count and company transitions)
- - Conducted by: Sasuke Financial Lab
- - Participants: Users visiting Konohoken!
- - Valid Responses: 77,802
- - Survey Period: August 1 to August 31, 2025
Life Insurance Rankings
1.
Hanasaku Life - Hanasaku Term (https://konohoken.com/life/term-life/hanasaku/hanasaku_life_1/)
2.
Orix Life - RISE Whole Life Insurance (https://konohoken.com/life/whole-life/orix/orix_life_1/)
3.
Orix Life - Bridge Term Insurance (https://konohoken.com/life/term-life/orix/orix_life_3/)
Medical Insurance Rankings
1.
Hanasaku Life - Hanasaku Medical (https://konohoken.com/medical/hanasaku/hanasaku_medical_1/)
2.
Orix Life - CURE Next Medical Insurance (https://konohoken.com/medical/orix/orix_medical_1/)
3.
Medicare Life - New Medifit A (Ace) Light Plan (25) (https://konohoken.com/medical/medicare/medicare_medical_1/)
Cancer Insurance Rankings
1.
Hanasaku Life - Hanasaku Cancer Insurance (https://konohoken.com/cancer/hanasaku/hanasaku_cancer_3/)
2.
Lifenet Life - Double Aile (https://konohoken.com/cancer/lifenet/lifenet_cancer_1/)
3.
Nanairo Life - Nanairo Cancer Treatment Insurance (Extreme) (https://konohoken.com/cancer/nanairo/nanairo_cancer_2/)
Women’s Medical Insurance Rankings
1.
Orix Life - CURE Lady Next Medical Insurance (https://konohoken.com/medical/lady/orix/orix_medical_2/)
2.
Hanasaku Life - Hanasaku Medical (Women’s Plan) (https://konohoken.com/medical/lady/hanasaku/hanasaku_medical_2/)
3.
Zurich Life - Premium Z Lady Whole Medical Insurance (https://konohoken.com/medical/lady/zurich/zurich_medical_2/)
Medical Insurance for Pre-existing Conditions
1.
Hanasaku Life - Simple Disclosure Hanasaku Medical (https://konohoken.com/medical/relax/hanasaku/hanasaku_medical_3/)
2.
Orix Life - CURE Support Plus Medical Insurance (https://konohoken.com/medical/relax/orix/orix_medical_4/)
3.
Medicare Life - New Medifit Re (Relief) (https://konohoken.com/medical/relax/medicare/medicare_medical_4/)
Disability Insurance Rankings
1.
SBI Life - Working People’s Insurance (https://konohoken.com/disability/sbi/sbi_disability_1/)
2.
Lifenet Life - Insurance for Working Individuals 3 (https://konohoken.com/disability/lifenet/lifenet_disability_4/)
3.
Zurich Life - Class Plus Z (https://konohoken.com/disability/zurich/zurich_disability_2/)
Foreign Currency Insurance Rankings
1.
Orix Life - USD-Based Whole Life Insurance Candle
2.
Orix Life - USD-Based Whole Life Insurance US RISE
3.
Jiburaruta Life - USD-Based Whole Life Insurance (Low Cancellation Refund Type) (Non-Dividend)
Variable Insurance Rankings
1.
AXA Life - Unit Link Insurance (Term Type)
2.
Hanasaku Life - Hanasaku Variable Insurance
3.
AXA Life - Unit Link Personal Pension Insurance
Damage Insurance Rankings
Automobile Insurance Rankings
1.
Mitsui Direct General Insurance - Safe and Gentle Car Insurance
2.
Rakuten Insurance - Drive Assist (Personal Auto Insurance)
3.
AXA Property Insurance - AXA Direct Auto Insurance
Pet Insurance Rankings
1.
Little Family Short-Term Insurance - One Day and Cat Days
2.
SBI Pet Short-Term Insurance - SBI Pet Short-Term Insurance
3.
Japan Pet Short-Term - Insurance for Dogs and Cats Next
What is Konohoken?
Konohoken! (https://konohoken.com/) provides a digital platform for individuals to select insurance online. This service allows users to complete everything from quotes to comparisons and applications digitally, enabling an easy and intuitive way to choose the right insurance tailored to personal needs. The platform incorporates illustrations and infographics making complex and often confusing insurance products accessible and understandable. Additionally, it boasts extensive reviews and expert comments, allowing users to consider their insurance options anytime and anywhere with internet access.
About Sasuke Financial Lab
URL:
Sasuke Financial Lab is dedicated to simplifying the insurance experience. With the vision of creating a world where insurance is not overwhelming, individuals can effortlessly get insured and make adjustments online. The company focuses on consumer solutions through its Konohoken! service, while also offering various system development and marketing support for the insurance industry, creating a more comprehensible and seamless insurance experience through digital innovation.
Company Overview
- - Company Name: Sasuke Financial Lab Inc. (Official Site)
- - Location: Otemachi Building 2F, 1-6-1 Otemachi, Chiyoda, Tokyo
- - Established: March 2016
- - CEO: Kiyotaka Matsui
- - Business Activities: Digital Insurance Broker Services, InsurTech Services
- - Official Social Media:
- X (formerly Twitter) - Konohoken (
Link), Sasuke Financial Lab (
Link)
- Facebook - Konohoken (
Link), Sasuke Financial Lab (
Link)
- Instagram - Konohoken Lab (
Link)
- YouTube - Konohoken Lab (
Link), Konohoken (
Link), Sasuke Financial Lab (
Link)