Zinzino Expands Its Distribution Power by Acquiring Ecosystem's Assets in France and Beyond

Zinzino's Strategic Acquisition: Enhancing Growth in France



In a remarkable move to bolster its presence in the French market, the Swedish health and wellness brand Zinzino has recently acquired key assets from Ecosystem, a prominent direct selling company based in Paris. This decision serves as a major step in Zinzino's ambitious expansion strategy aimed at improving health and well-being globally with innovative approaches and a diverse product portfolio.

A New Chapter for Zinzino



Zinzino's acquisition includes Ecosystem's distributor database, customer records, inventory, and intellectual property rights. This comprehensive asset deal not only strengthens Zinzino's distribution capabilities but also enhances its footing in a market where health and nutrition trends are rapidly evolving. According to Zinzino's CEO Dag Bergheim Pettersen, personalized health solutions are becoming increasingly relevant, and the merger is poised to leverage combined industry experience to drive the modern shopping experience through direct sales.

With the French company’s turnover exceeding SEK 40 million last year, mainly generated from local sales and associated overseas territories (DOM-TOM), this acquisition is expected to create significant synergies between the two companies. The partnership aims to deliver tailored health solutions to consumers, benefiting from Zinzino's existing technical infrastructure and operational strategies.

Financial Terms and Future Prospects



Under the terms of the deal, Zinzino will pay a total of SEK 5.5 million at the closing of the acquisition, split equally between cash and newly issued Zinzino shares. Additionally, Zinzino anticipates conditional considerations that could reach up to SEK 45 million, hinging on the sales performance of the newly acquired distributor network over the next five years.

This acquisition aligns with Zinzino's previous strategic investments, including ventures into companies like VMA Life and Enhanzz. By continuously seeking investments that promote sustainable growth, Zinzino aims to expand its market reach and provide enhanced offerings to consumers worldwide.

Looking Ahead: The Future of Health and Wellness



Both Zinzino and Ecosystem share a visionary approach towards health and wellness, prioritizing personalized solutions that resonate with today's health-conscious consumers. Frédéric Pottecher, CEO of Ecosystem, emphasized that their combined experience will facilitate innovative sales strategies that adapt to evolving consumer needs.

As the health and wellness industry continues to expand, Zinzino’s acquisition positions the company to capitalize on emerging trends and enhance its product offerings to a broader audience.

In conclusion, Zinzino's latest acquisition of Ecosystem not only amplifies its distribution power but also reinforces its commitment to improving global health through tailored solutions and innovative technology. With expectations of strong growth stemming from this collaboration, Zinzino sets the stage for an exciting future in health and wellness.

Topics Consumer Products & Retail)

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