#Japan #Tokyo #Fujifilm #Instax #Mochi-making

Celebrating New Year with Fujifilm's Latest Instax TV Commercial

Fujifilm, known for its innovative photography solutions based in Minato, Tokyo, is gearing up to launch the latest installment of their New Year-themed TV commercial series titled "Let's Capture the New Year♪ 2026 'Instax™' Fate of Mochi-Making." The new commercial, set to air from December 27, 2025, promises a delightful blend of tradition and modern technology, featuring a stellar cast including actors Suzu Hirose, Ryusei Yokohama, Ryo Yoshizawa, and Toshinori Omi.

In this engaging TVCM, Yoshizawa is seen diligently training in the art of mochi-making while being photographed by Hirose using the new "video-capable Instax™" slated to be revealed on January 7. The commercial’s storyline unfolds as Hirose hands a cherished Instax print adorned with a QR code to Yokohama, who initially hesitates to participate in the local mochi-making event due to a lack of partners. When he scans the QR code, viewers are treated to a surprise that showcases the capabilities of the new camera in a humorous twist.

What’s Inside the New Campaign?

The commercial exquisitely captures the essence of traditional Japanese culture during New Year festivities with enchanting visuals and light-hearted interactions among the characters. The set is designed around a community known for its annual mochi-making festival, fostering a warm and inviting atmosphere.

The cast brings their vibrant energy to the scene: Omi encourages Yoshizawa, who has showcased impressive skills, to channel his talents into mochi-making—leading to a burst of laughter and excitement as Omi’s spontaneous remarks keep the mood lively. Throughout the commercial, the camaraderie among the stars shines through, culminating in a comedic revelation that the capability to shoot videos on the Instax camera completely draws Yokohama's interest away from the mochi itself.

The Instax™ and Its Evolution

Fujifilm's Instax™ series, affectionately known in Japan as "Cheki," has evolved significantly since its inception in 1998. From launching a straightforward instant film system to integrating digital technology into hybrid instant cameras and smartphone printers, Fujifilm continues to captivate a diverse audience. With over 100 countries participating in this instant photograph revolution, Instax™ has sold over 100 million units worldwide, solidifying its place as a cultural staple.

The special promotional website enhances the viewer experience, featuring exclusive interviews, behind-the-scenes footage, and captivating Instax prints of the featured actors. Fujifilm encourages fans to interact with the campaign via a social media contest offering signed Instax prints from the beloved cast, heightening excitement among devoted followers.

Behind the Scenes Insights

Interview snippets with the actors reveal their thoughts on their experiences while filming. Suzu Hirose expressed her thrill and nostalgia about participating in the festive campaign, stating, “Every time filming begins, it’s a reminder that the New Year is just around the corner.” Ryusei Yokohama shared his enjoyment in trying out mochi-making, acknowledging it as a challenging yet rewarding experience while emphasizing the authentic collaboration he shares with his fellow cast members.

Yoshizawa reflected on his rigorous training for the role, showcasing his determined approach during filming which captures the intense preparation process artists undergo for such creative projects. Each actor's commitment and playful dynamics contribute significantly to the overall charm of the commercial.

In light of the upcoming product launch, fans can anticipate a unique blend of new features designed to elevate social sharing through photography, boasting a trendy aesthetic and user-friendly experience that promises to enhance every memorable moment.

The Final Takeaway

As the excitement builds for the New Year’s unveiling of Fujifilm's Instax™ camera with video capabilities, the comedic interactions and heartwarming relationships portrayed in the commercial remind audiences of the joyous occasions that come with cherished memories. Stay tuned for further developments from Fujifilm, and don’t miss out on capturing your New Year festivities with Instax™’s latest offerings!

For more information on the campaign and the actors, visit the special website: Fujifilm Instax.