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A Cool Treat for Hot Summers: Free Cold Dashi Sampling at Kayanoya

As the sweltering heat of summer approaches, Kayanoya, a prominent brand under the Kuhara Honke Group, is introducing an exciting initiative to keep hydrated and rejuvenated. From August 1 to 5, 2025, select Kayanoya stores in Tokyo and Fukuoka will debut a free cold dashi sampling station. This unique tasting experience allows customers to enjoy the refreshing benefits of cold dashi, a staple in Japanese cooking, in a self-service manner.

A First-of-Its-Kind Opportunity

This novel sampling station will be available at Kayanoya Tokyo Station Store located in Grandsta Marunouchi and Kuhara Honke LaLaport Fukuoka Store. Visitors can indulge in cold dashi prepared from the beloved Kayanoya dashi line, which is renowned for its natural flavors and umami richness. The first 100 guests each day can enjoy a free cup of this chilled dashi, an initiative designed to showcase the versatility and refreshing qualities of traditional Japanese broth during the hot summer months.

According to last year's tests of cold dashi served within the store, customers were pleasantly surprised by the unique experience. Comments such as, ‘I didn’t know dashi could be served cold!’ and ‘It’s refreshing and so easy to drink!’ spotlighted customers’ appreciation for this trend. Building on this positive feedback, Kayanoya is taking things a step further by allowing clients to serve themselves and experience this unique dashi style directly from the sampling station.

Why Cold Dashi?

Dashi, a fundamental component of Japanese cuisine, is traditionally used in making soups, sauces, and various dishes. By serving it cold, Kayanoya brings a new perspective on how dashi can be enjoyed, particularly as a hydrating drink in the summer. This cold version not only tastes delicious but provides essential minerals from seafood ingredients and replenishes salts lost through sweating in the heat. It's the perfect beverage for those looking to refresh and revitalize during the peak summer heat.

Customers visiting the tasting station can pour cold dashi into cups provided by Kayanoya and savor the moment right there in-store. This innovation reflects Kayanoya’s commitment to enhancing the experience of everyday dining while allowing customers to discover new ways to enjoy familiar flavors.

Event Details

• - Location:

- Kayanoya Tokyo Station Store (Grandsta Marunouchi): 1-9-1 Marunouchi, Chiyoda-ku, Tokyo, 100-0005. Open daily from 9:00 AM to 9:00 PM. Website
- Kuhara Honke LaLaport Fukuoka Store: 6-23-1 Naka, Hakata-ku, Fukuoka, 812-8627. Open daily from 10:00 AM to 9:00 PM. Website

• - Sampling Dates: August 1 (Fri) - August 5 (Tue), 2025
• - Daily Timing: Starting from 1:00 PM (until cups run out - limited to the first 100 guests each day)
• - Offer: Chilled dashi made using Kayanoya dashi will be available free of charge.

Take Part In This Unique Event

As temperatures soar this summer, Kayanoya’s cold dashi sampling station offers a refreshing oasis from the heat. We invite all food enthusiasts and those looking for a cool respite to visit the stores, enjoy free dashi sampling, and take a moment to relax and rejuvenate. Experience the delightful flavors of cold dashi and see how this traditional broth can become a part of your summer hydration routine.

About Kayanoya

Kayanoya is a brand dedicated to bringing high-quality Japanese seasonings and food products to customers. Founded in a serene rural setting in Fukuoka, the brand has expanded its reach nationwide with 31 stores and online sales, providing numerous delicious recipes and clever culinary innovations that celebrate the joy of eating. Visit Kayanoya Online

About Kuhara Honke Group

Founded in the 26th year of the Meiji Era, Kuhara Honke Group is a comprehensive food manufacturer rooted in traditional soy sauce brewing techniques. Among other brands, they proudly represent the rich tastes of Hakata through products like Kayanoya, Kubara, and others. Explore Kuhara Honke