SEGA STORE TOKYO Unveils Exciting Holiday Campaign with Plush Characters!

Celebrate the Holiday Season at SEGA STORE TOKYO!

Get ready for an exciting holiday celebration at SEGA STORE TOKYO! Beginning November 21 and running until December 25, 2025, this flagship store of Sega will be transformed into a festive wonderland as part of its holiday campaign. With stunning displays and special limited-time offers, customers can immerse themselves in the whimsical world of SEGA and ATLUS characters.

Stunning Holiday Displays

One of the key highlights of the holiday campaign is the impressive 3D hologram displays located at the store entrance. These displays will showcase exclusive holiday-themed videos featuring beloved characters from popular franchises such as "SONIC & FRIENDS," "Yakuza," and "Puyo Puyo." Visitors can look forward to a vibrant and immersive visual experience as they wander through the store this season.

Introducing the SEGA LABBIES™ Plush Toys

This holiday season, SEGA will unveil an exciting new plush toy series called SEGA LABBIES™. Set to launch on December 19, 2025, the SEGA LABBIES™ features adorable plush bears dressed as iconic SEGA and ATLUS characters. The first wave includes:

- Sonic from the "Sonic the Hedgehog" series
- Kazuma Kiryu from the "Yakuza" series
- Joker from "Persona 5 Royal"

These unique plush toys will be available in two sizes: a standard plush and a mini mascot version. Here are the details:

- Large Size: ¥6,600
- Small Size: ¥3,850
- Expected Release Date: December 19, 2025

Customers can’t miss the opportunity to add these whimsical plush toys to their collection!

Special SOFVIPS Collectible Figures

Additionally, fans will be excited to learn that ELECTRIC TOYS has produced special collectible figures of Sonic and Tails under its SOFVIPS brand, exclusively for the SEGA STORE. This limited edition will feature:

- Sonic: Available in Gold, Silver, and Blue Clear variants
- Tails: Available in Gold and Silver variants
- Pricing:

- Sonic Gold/Silver: ¥6,600
- Sonic Blue Clear: ¥8,800
- Tails Gold/Silver: ¥6,600

- Expected Release Date: December 19, 2025

These figures come complete with special packaging, making them perfect for collectors!

Exclusive Holiday Giveaway

From December 19 to December 25, customers who spend over ¥11,000 (tax included) at SEGA STORE TOKYO will receive a limited-edition tumbler featuring the SEGA logo. Please note that this offer is only available in-store and is not applicable for online purchases. Tumbler supplies are limited and will be given to the first customers who meet the purchasing threshold each day, so be sure to arrive early!

Images shown are for illustration purposes only. Stock may run out due to high demand—thank you for your understanding!

This holiday season, join us at SEGA STORE TOKYO for a blend of festive cheer and nostalgia, and create lasting memories with SEGA and ATLUS characters! Don’t miss out on this fantastic opportunity to celebrate the season in style!