Celebrate Summer with Fermentation at FOOD&COMPANY
This summer, Oizumi Factory is thrilled to announce a special collaboration with renowned fermentation designer Hiraku Ogura. From
July 7 to July 27, 2025, a fascinating fermentation-themed fair will take place across all four
FOOD&COMPANY locations, based in the heart of Japan's organic food scene. With a focus on promoting health and wellness through fermented products, this event promises to be a refreshing and rejuvenating experience for all attendees.
A Focus on Health and Wellness
The main attraction of this fair is
_SHIP KOMBUCHA, a refreshing fermented sparkling tea produced by Oizumi Factory. This beverage is carefully crafted using organic ingredients, without any artificial additives, ensuring a natural and wholesome taste. Along with _SHIP KOMBUCHA, a selection of carefully curated fermented foods from various artisanal producers across Japan will be featured at the event, showcasing the diverse flavors and health benefits of fermentation.
Fermentation is particularly beneficial during the hot summer months, helping to prevent heatstroke and combat the effects of summer fatigue. With early predictions of a warmer-than-usual July, these powerful fermented products can support hydration and digestion—two key factors in maintaining health during the sweltering summer.
The Power of Fermentation
Summer is known for its oppressive heat, and with this year's unusually early end to the rainy season, staying healthy has never been more important. Fermented foods work wonders by breaking down difficult-to-digest proteins, thus easing digestion even when our stomachs are weaker due to the heat. Probiotics present in these foods, such as lactic acid bacteria, help to maintain a balanced gut environment, which in turn boosts our immune system.
Moreover, the organic acids found in _SHIP KOMBUCHA, particularly acetic acid, assist in the absorption of essential minerals often lost through sweating. This makes fermented products an excellent choice for summertime hydration and overall well-being.
Craftsmanship Meets Flavor
At the heart of _SHIP KOMBUCHA is a commitment to quality and taste. This unique beverage is brewed without any preservatives, fruit juices, or flavorings, instead relying solely on naturally cultivated ingredients. Produced using a special non-heating process, _SHIP KOMBUCHA is crafted by skilled artisans who take their time in brewing, ensuring each batch captures the delicate balance of flavor and nutrition. Its refreshing and light effervescence makes it an ideal choice for those looking for a non-alcoholic option that still feels sophisticated and satisfying.
Event Details: A Celebration of Fermentation
In addition to the main fair at
FOOD&COMPANY, Oizumi Factory will participate in several pop-up events and exhibitions themed around fermentation from
June 20 to July 29, 2025. Locations include
Urawa PARCO,
BEAMS Life Yokohama, and
Isetan Shinjuku, ensuring that more people have the chance to discover the benefits of fermented products. Each participating venue will offer exclusive tastings and opportunities to purchase _SHIP KOMBUCHA, expanding the reach of this health-conscious beverage.
Event Schedule:
- - June 20 - June 29: Urawa PARCO - Fermentation Fair at the special venue on the 1st floor
- - July 7 - July 27: FOOD&COMPANY Locations (Gakugei Daigaku, Shonan T-SITE, Shinjuku NEWoMan, Daikanyama T-SITE)
- - July 2 - July 15: BEAMS Life Yokohama
- - July 23 - July 29: Isetan Shinjuku - Food Collection on B1
Mark your calendars and join us in celebrating the power of fermentation this summer! Experience the taste, health benefits, and rich culture surrounding fermented foods and beverages.
For those interested in introducing _SHIP KOMBUCHA into their lives, further inquiries can be made through the provided contact information.
Experience the beauty of nature and craftsmanship with every sip of _SHIP KOMBUCHA and join us in building a vibrant, health-oriented community this summer!