#Japan #Shinjuku #Baroque Japan #MOUSSY #Denim Fashion

MOUSSY's Grand Reopening at Lumine Est Shinjuku!

On September 6, 2025, MOUSSY's store at Lumine Est Shinjuku will officially reopen after an extensive renovation! This significant refresh coincides with the brand's 25th anniversary, marking a pivotal moment in MOUSSY's history as it aims to establish itself as the number one denim collective in Asia.

As a part of this ambitious overhaul, the renowned label will reintroduce its core denim products, signaling a back-to-basics approach that reinforces its commitment to high-quality fashion. The redesign isn’t solely about the products; it encompasses a transformation of the store's identity and aesthetics, resulting in a completely revamped shopping experience for customers.

To celebrate this milestone, MOUSSY has prepared exclusive in-store items and limited-edition novelty goods available only at the newly updated location. Visitors on the opening day will meet MOUSSY's official staff and special guests, enhancing the excitement of the reopening.

In anticipation of the crowd, MOUSSY will distribute entry tickets to manage the flow of customers, ensuring everyone gets a chance to enjoy the new space. These tickets will be available from 10 AM at the designated area near the store, promoting a smoother and more enjoyable shopping experience for all.

Design Concept

The revamped store features a fresh design that highlights the beauty of wire mesh containers, traditionally considered background elements. The concept behind this design is to bring forth a new perspective, unveiling hidden aesthetics that contribute to an enriching shopping atmosphere. This innovative approach brings a unique character that aligns with MOUSSY’s brand ethos.

Limited-Time Offers and Promotions

In the lead-up to the grand reopening, MOUSSY is hosting a pop-up event from August 13 to August 31, featuring exclusive items and early-release products. Shoppers can visit the 8th floor of Lumine Est Shinjuku to enjoy a more relaxed fitting experience. For those pre-ordering, there is a generous discount of 10% off, along with the opportunity to earn five times the usual points—a tantalizing offer to kickstart the anniversary festivities!

For those who can't wait until the grand opening to get their hands on the latest styles, the pop-up event allows customers to explore and try on items in a pressure-free environment leading up to the store's official reopening.

What to Expect on the Day of the Reopening

It is expected that the store will see heavy traffic on the reopening day. To facilitate an orderly visit, entry tickets will be limited and distributed on a first-come-first-served basis. It is crucial for customers to arrive at their scheduled time and to be mindful of the process, as entry will be strictly adhered to based on ticket numbers.

As MOUSSY celebrates the possibilities within all women through its iconic denim, this reopening is not just a celebration but a reaffirmation of the brand’s commitment to empowerment and self-expression. Reflecting on its manifesto, MOUSSY aims to showcase strong, unapologetic women who break boundaries and choose freedom through their style.

MOUSSY prepares for a bright future ahead, promising to continue expanding its diverse fashion offerings and priority on inclusivity. As the brand steps into a new chapter, it invites its customers to embrace their individuality with confidence and style.

Stay updated through MOUSSY's official website and follow their exciting journey via Instagram and Twitter.

Here's to new beginnings—
Get ready to experience a shopping adventure like no other at the newly designed MOUSSY store in Lumine Est Shinjuku!