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TOGETHXR: Pioneering Women's Sports Media

In a groundbreaking announcement, TOGETHXR, a media and commerce brand dedicated to women's sports, revealed its latest funding round and strategic leadership changes. Coinciding with its four-year anniversary, this evolution marks a significant milestone for the company, co-founded by remarkable athletes including Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird.

A Wave of Support

On April 3, 2025, TOGETHXR declared that it has successfully attracted backing from prominent institutional investors. This funding round, spearheaded by Alex Morgan's Trybe Ventures, includes notable firms like Susan Lyne's BBG Ventures and Olivia Walton's Ingeborg Investments. Their involvement doesn’t just bring capital; it also infuses vital strategic guidance that will help TOGETHXR cement its leadership in the rapidly expanding women's sports sector.

Unprecedented Growth

TOGETHXR has demonstrated impressive growth, tripling its revenues year-over-year. In 2024, the company achieved a remarkable $6 million in merchandise sales, driven by its popular slogan, “Everyone Watches Women’s Sports.” This tagline isn’t simply a catchy phrase; it reflects a surge in viewership and sponsorships within women’s sporting events, highlighting the growing interest and investment in this sector.

Leadership Expansion

The company also announced the appointment of Nancy Dubuc as the Executive Chair. Dubuc, a seasoned media executive and former CEO of VICE Media Group, brings extensive experience and a track record of innovation in media. Her previous leadership roles, including her work at A+E Networks, equip her well to guide TOGETHXR's next phase.

"Business is a team sport, and I'm excited to join this remarkable group of athletes, executives, and investors as we prove that investing in women’s sports is good business," Dubuc stated, underscoring the importance of collaboration in driving TOGETHXR's vision forward.

Community Engagement and Cultural Impact

TOGETHXR focuses on storytelling that resonates with today’s audience, aiming to inspire and create a vibrant community around women in sports. The company aims to deliver original content through various mediums, fueling engagement across its 3.5 million+ social media followers, demonstrating a 17% growth year-to-date.

As Dubuc and the new investors collaborate with the founding team, TOGETHXR is set to enhance its product offerings and engagement strategies while driving awareness of women athletes’ stories. As the space becomes increasingly crowded, TOGETHXR's commitment to diversity, equity, and inclusion, as well as its innovative approach to media, are its key differentiators that will attract both fans and sponsors alike.

The Future of Women’s Sports

The news of TOGETHXR’s financial success and leadership evolution comes at a critical time for women’s sports, a field consistently gaining traction and visibility. Media attention, fan engagement, and sponsorship opportunities are at an all-time high.

With the growing recognition that women's sports engage significant viewership, TOGETHXR stands poised to be a leader in shaping the narrative around female athletes. By leveraging its unique position and the expertise of its leaders, the brand is well on its way to transforming women's sports media and fostering greater recognition and celebration of women's accomplishments in sports.

As we look ahead, TOGETHXR not only plans to grow as a business but also aims to elevate women's sports culture to new heights, ensuring that the stories of these remarkable athletes are told and celebrated.

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