Lowe's Introduces 'Earn Your Sunday' Campaign with NFL Stars for Home Improvement Fun

Lowe's Unveils 'Earn Your Sunday' Campaign with NFL Stars

Lowe's Companies, Inc., a recognized leader in home improvement, is once again making headlines as it launches its exciting new campaign titled 'Earn Your Sunday.' This initiative aims to inspire NFL fans to tackle their home improvement projects during the week, allowing them to fully enjoy their Sundays dedicated to football, family, and relaxation.

For the seventh year in a row, Lowe's has partnered with the NFL, reinforcing its commitment to the league and its fans. The campaign will feature some of the most prominent names in the NFL, including Super Bowl LIX champion and EA SPORTS™ Madden NFL 26 cover star Saquon Barkley, along with All-Pro Justin Jefferson, and returning icons like Christian McCaffrey, C.J. Stroud, and Dak Prescott. This team of elite athletes is set to inspire fans to take on home projects by seamlessly connecting the satisfaction of completing a project with the thrill of a hard-fought football victory.

Engaging Fans with Interactive Experiences

Lowe's will kick off this campaign with an array of new advertising that will air on national television as well as through digital and social media platforms starting on September 4. Beyond traditional marketing, an exciting component of this campaign includes the first-ever Earn Your Sunday Tour. This tour offers a unique experience exclusive to MyLowe's Rewards members and will stop at various Lowe's stores and stadiums in select markets hosting NBC Sunday Night Football® games throughout the season.

The Earn Your Sunday Tour allows fans to immerse themselves in engaging activities, where they can showcase their skills on EA SPORTS™ Madden NFL 26 and capture memorable moments with distinct photo opportunities—all within an energetic atmosphere that truly embodies competition and the essence of game day. This initiative aligns perfectly with Lowe's philosophy of promoting that both preparation for game day and completing home improvement projects are essential for a fulfilling Sunday.

A Message of Home and Game Spirit

Jen Wilson, Lowe's senior vice president and chief marketing officer, emphasized the importance of this campaign, stating, "Rallying behind the shared love and passion fans have for the game and their homes allows us to connect with homeowners of all ages. It celebrates their love for football and the pride they take in their homes. Earn Your Sunday is all about helping fans tackle projects during the week to enjoy every moment of NFL Sundays." She highlighted that Lowe's is committed to equipping customers with the necessary products, tools, and expertise to navigate their home projects, transforming spaces into their personal sanctuaries.

This year, the excitement ramps up even further as Lowe's takes center stage as the presenting sponsor of Football Night in America. This partnership will help the Earn Your Sunday campaign reach a wider audience by connecting with fans at a national level, extending beyond the boundaries of stores and stadiums.

Learn More and Get Involved

For NFL fans eager to engage with the Earn Your Sunday campaign, additional resources and project ideas are available on Lowes.com/NFL. Here, fans can discover the right products to execute their home improvement tasks while getting ready for the football season.

With over 1,700 home improvement stores and a workforce of approximately 300,000 associates, Lowe's remains a trusted partner in home improvement, boasting fiscal year 2024 sales exceeding $83 billion. The company's initiatives extend beyond retail, focusing on community involvement through programs aimed at improving housing and developing skilled trade professionals.

As you plan your Sundays filled with football excitement, remember to 'Earn Your Sunday' with Lowe's, where your next successful project is just a visit away.