#USA #Miami #Shaw-Ross #American Whiskey #Smoke Wagon Bourbon

Shaw-Ross International Importers Expands Bourbon Portfolio with Smoke Wagon

In a significant move to enhance their whiskey offerings, Shaw-Ross International Importers has announced a new partnership with the burgeoning Smoke Wagon Bourbon brand. Known for its unique recipes and quality, Smoke Wagon has quickly made a name for itself in the competitive American whiskey landscape.

A Rising Star in Bourbon

Founded by Aaron Chepenik and Jonathan Hensleigh, Smoke Wagon Bourbon has been characterized by its bold, high-rye mash bill, which contributes to its signature flavor profile. The distillery uses a non-chill filtration process that preserves the bourbon's authentic taste, resulting in a drink that is not only complex but also approachable for casual drinkers and connoisseurs alike.

Smoke Wagon launched its bourbon journey in 2012 after its founders visited the historic Seagram's Distillery in Indiana, where they discovered the high-rye mash bill that would become a cornerstone of their offerings. In 2016, their first product, Smoke Wagon Small Batch, won a Gold Medal at the prestigious San Francisco World Spirits Competition, further solidifying their status and gathering a dedicated following.

Shaw-Ross's Growing Portfolio

President of Shaw-Ross, Scott Jove, expressed excitement over this new addition to their portfolio. “We are thrilled to welcome Smoke Wagon to the Shaw-Ross family. They have rapidly distinguished themselves in the American whiskey sector, not just through their exceptional products but also through the compelling story behind the brand. This partnership opens avenues for brand experiences and strategic nationwide distribution under our trusted oversight.”

Shaw-Ross will manage the national distribution of Smoke Wagon's four flagship bourbon expressions: the Straight Bourbon, Desert Colt, Small Batch, and Uncut Unfiltered, each priced between $29.99 and $79.99. This range reflects their goal to captivate consumers across various price points while retaining a premium feel.

Vision for the Future

Aaron Chepenik, founder and master distiller at Smoke Wagon, commented on the partnership, emphasizing the potential for growth it brings. “Partnering with Shaw-Ross allows us to reach a broader audience almost instantly. Their extensive network and expertise in elevating premium spirits is invaluable as we aim to broaden our reach and share our story with whiskey lovers nationwide.”

Commitment to High-Quality Spirits

As one of the largest importers of wine and spirits in the United States, Shaw-Ross has built its reputation on representing high-quality brands that resonate with consumers. Their hands-on approach to marketing and strategic execution has fostered some of the most respected names in the industry. Adding Smoke Wagon Bourbon to their lineup signals Shaw-Ross’s continued dedication to investing in high-growth spirits categories, particularly in the booming American whiskey market.

Conclusion

With this new collaboration, both Shaw-Ross International Importers and Smoke Wagon Bourbon are poised for significant growth in a dynamic market. They are not only embracing the latest trends within the bourbon scene but are also committed to offering exceptional products that resonate with a diverse consumer base. Whisky enthusiasts can look forward to new releases and unique experiences that celebrate the artistry and history behind these exceptional spirits.

From its humble beginnings with Silver Dollar Vodka to now becoming a frontrunner in the bourbon industry, Smoke Wagon's ascension is a testament to the brand's commitment to quality and innovation. This partnership with Shaw-Ross is set to elevate their reach and influence in the whiskey market significantly.