#Japan #Big Data #Shinjuku, Tokyo #Asken #AI Nutrition

Examining the Japanese Dining Table: Leverage Big Data for Marketing Success

Asken, a leading AI dietary management app in Japan, is preparing to unveil insights gathered from over 90 billion meal records during a free online seminar scheduled for July 22, 2025. With over 12 million users in its community, Asken stands out as the No. 1 dietary management app in the country, providing invaluable data on eating habits and preferences.

Unveiling the Dining Room Realities with Big Data

One of the unique aspects of this seminar is the focus on understanding what happens after a meal is purchased—knowledge often missing from traditional POS data. Through Asken's extensive meal logging data, users can capture real-time behaviors of consumers—who eats, when they eat, and what their eating patterns consist of. This level of insight allows marketers to address complex marketing challenges with tailored solutions that typically go unnoticed in conventional market analysis.

In a world where consumers are inundated with advertisements, effective marketing must transcend superficial trends and tap into the underlying lifestyle and dietary preferences. The data presented during the seminar will illuminate these shifts in consumer consciousness, enabling businesses to tailor their marketing efforts precisely to meet evolving demands.

Seminar Highlights: What to Expect

Title: Exploring the Japanese Dining Table: Marketing Strategies from 90 Billion Meal Data Points
Date and Time: July 22, 2025, 12:00 PM - 1:00 PM (JST)
Featured Speaker: Fumi Watanabe, Data Scientist at Asken, whose extensive experience spans various roles in data analytics and product management. Watanabe brings a wealth of experience working with data in sectors like finance and education, focusing on utilizing analytics to influence marketing strategies effectively.

Key Topics of Discussion:

1. Tracking Market Trends through Meal Data
Discover how to integrate real meal record data with macro indicators to capture market changes and identify growth opportunities.

2. Deep Dive into Target Consumers via Meal Records
Learn methods to analyze meal record data to gain insights into consumer habits, which help in discovering effective PR angles.

3. Upselling Strategies Leveraging Existing Customer Preferences
Uncover how to identify consumer tastes from meal logs to promote repeat purchases and enhance customer lifetime value (LTV).

4. Market Expansion Through Understanding Potential Customers
Reveal insights from the eating preferences of potential consumers to craft product development, communication, and channel strategies that appeal to new customer segments.

Who Should Attend?

This seminar is designed for:

• - Sales and marketing professionals in the food industry curious about Asken's data.
• - Those facing challenges in increasing sales in food manufacturing.
• - Advertisers seeking cost-effective promotional strategies.
• - PR representatives in food manufacturing exploring new initiatives.
• - Marketing professionals in the wellness and healthcare industries.

How to Participate

Fee: Free
Format: Online (Zoom)
Registration Link: Participants can register through this link.

Deadline for Application: July 22, 2025, by 11:00 AM
Please be aware that the content may change and registration may close early if capacity is reached. Also, individuals not fitting the target audience (e.g., individuals or competitors) will not be admitted.

Conclusion

The landscape of marketing is constantly evolving, and organizations must adapt by understanding the underlying dynamics of consumer behavior. This seminar by Asken promises to provide essential insights that could revolutionize food marketing strategies, making it an event not to be missed. With technological focus, Asken aims to empower individuals towards healthier lifestyles, and this seminar will certainly contribute to achieving that goal.

For further details about the Asken app, you can visit their official site and learn more about their innovative approach to dietary management.