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Rival Technologies and Reach3 Insights: Leaders in Conversational Research Innovation

In a thriving digital landscape where insights are paramount, Rival Technologies and Reach3 Insights have emerged as trailblazers in mobile-first conversational research, realizing impressive growth rates and industry recognition. According to a recent announcement, the two firms jointly recorded a remarkable annual recurring revenue (ARR) growth of over 40% in 2024, a rate significantly surpassing the industry average.

The driving forces behind this success include the increasing popularity of the Rival Platform and Reach3 Insights' steady gains in market share. These innovations empower leading brands to acquire rich, timely insights that are crucial for strategic decision-making in today’s fast-paced market. Key partners include major names like Coca-Cola, Samsung, and Warner Bros. Discovery, all of whom have adopted these innovative research methodologies.

The companies have been duly recognized in Greenbook's 2024 GRIT 50 Most Innovative Suppliers list, where they ranked an impressive #9 overall. Notably, Reach3 Insights claimed the #5 spot among full-service research firms, showcasing their effectiveness in delivering next-generation insights. Andrew Reid, CEO and Founder of Rival Technologies, remarked on their success, attributing it not just to cutting-edge technology but to the dedicated workforce that drives the vision forward.

In addition to growth metrics, the two companies promoted 22% of their staff in 2024, emphasizing a strong culture of talent development. Diversity remains a priority, with women comprising 72% of senior leadership roles, contributing to an exceptional customer satisfaction score of 100%.

AI innovations were pivotal to the firms' successes over the last year. Rival Technologies and Reach3 Insights have established a dedicated team focused on leveraging AI to enhance research depth and quality. For instance, during a collaboration with ŌURA, an AI Probing initiative yielded a 293% improvement in participant thoughtfulness scores. Surveys are showing higher engagement levels, with 94% of respondents finding the AI-generated questions pertinent and easy to comprehend.

2024 also saw the introduction of several advanced features to their platform:

• - Thoughtfulness Score: Assessing the richness and relevance of open-ended responses rather than just the word count.
• - AI Probing: An innovative tool designed to elicit deeper responses from participants through follow-up questions.
• - Expanded Distribution Capabilities: Offering surveys through various channels such as email in addition to SMS, catering to participant preferences.
• - Enterprise-Ready Enhancements: Include quota-based sampling and advanced security features like single sign-on (SSO) capabilities.

Jennifer Reid, Co-CEO and Chief Methodologist of Rival Group — the parent company of Rival Technologies and Reach3 Insights — mentioned that their flexible service model accommodates a broad customer base, whether they opt for a DIY approach, assisted service, or a full-service partnership. Their commitment to replacing outdated survey methods with immersive, mobile-first interactions enables brands to extract richer insights that reflect authentic consumer emotions.

As the research landscape continues to evolve, Rival Technologies and Reach3 Insights are dedicated to ongoing investment in AI advancements, talent development, and overall customer success. Positioned for sustained growth, they are redefining how insights are generated for brands across the globe.

For more information on their innovative offerings, visit rivaltech.com or reach3insights.com.