#United States #New York #AI Marketing #Commerce Media #GrowthLoop

GrowthLoop Launches the Compound Marketing Engine for Commerce Media Networks

On September 17, 2025, GrowthLoop, a leading innovator in AI-driven marketing solutions, announced the debut of its specialized Compound Marketing Engine, tailored specifically for commerce media teams. This forward-thinking software aims to facilitate the rapid and secure scaling of high-margin commerce media operations by leveraging first-party data.

In light of Costco's recent collaboration with GrowthLoop to enhance its retail media operations, this launch reflects the increasing demand for efficient commerce media solutions within the market. As one of the swiftest-growing advertising channels, commerce media is projected by McKinsey to account for 20% of total ad spending by the next year. However, many enterprises struggle to establish their own commerce media networks due to challenges like disconnected tools, manual workflows, and data silos.

Chris O'Neill, CEO of GrowthLoop, emphasized the potential that lies within enterprise customer data, which often remains untapped due to antiquated systems that hinder quick access to actionable insights. His statement highlighted the urgency for companies to activate their first-party data autonomously, stressing that the future of commerce media is in the hands of those who can leverage their data swiftly. Thus, GrowthLoop's mission centers around empowering marketers by integrating AI into their platforms, allowing for immediate execution and optimization needed in today's competitive landscape.

Key Features of the Compound Marketing Engine

The Compound Marketing Engine is designed with several innovative features to address the complexity of commerce media networks:

• - Composable Architecture: This allows direct access to enterprise data clouds such as BigQuery, Snowflake, and Databricks while ensuring data is efficiently organized and labeled for ease of use by advertising sales teams.

• - Self-Service Audience Building: Users can create target audiences in mere minutes through an intuitive self-service user interface, bypassing traditional engineering hurdles. The platform allows for audience enhancement with secondary custom attributes like device IDs and purchase history, leading to hyper-granular audience segmentation.

• - Agentic Capabilities: AI-powered agents help in identifying new audience opportunities and suggesting brand segments using natural language, streamlining campaign setup with a continuous intelligence model that promises increased efficiency.

• - Multi-Brand Management: The platform supports various brands simultaneously, with tailored access roles, custom data views, and specified permissions to ensure comprehensive security and compliance.

• - Flexible Ad-Tech Stack Activation: Integration with over 70 different ad destinations allows businesses to effectively target high-intent shoppers both onsite and offsite, facilitating reach to new customer bases through digital service platforms and ID graph utilization.

• - LiveRamp Integration: Enhances and uploads first-party data seamlessly, improving matching rates for advertisers across multiple channels and thereby enhancing overall reach.

• - Campaign Measurement and Insights: The solution allows for fast access to performance data, eliminating manual and time-consuming reporting processes. Media teams now can monitor audience performance and campaign effectiveness in real-time.

• - Enterprise-Grade Security: Compliance with SOC 2 Type II standards is incorporated, providing transparent data governance and activation, reducing risks associated with data handling for all participating parties.

The unveiling of the Compound Marketing Engine represents a significant leap in GrowthLoop's ongoing mission to assist businesses in optimizing their data for enhanced revenue generation. With its advanced capabilities, this solution is set to alleviate the common challenges faced by enterprises in the commerce media realm from the onset of implementation, ensuring privacy compliance and robust data handling.

GrowthLoop continues to lead the charge in innovating AI-powered marketing solutions that harness the potential of enterprise cloud data. The company is dedicated to redefining marketing landscapes for leading enterprises, enabling them to achieve faster growth while maximizing their marketing ROI through data-driven insights and strategic applications. The Compound Marketing Engine is now available for businesses seeking to elevate their commerce media strategies. For additional details, visit www.GrowthLoop.com.