Haruulala organic and Kiyasuku: A Step Towards Inclusive Fashion
In a powerful initiative aimed at tackling the issues surrounding fashion inclusivity, Haruulala organic, a brand committed to providing baby and children's clothing made from organic cotton, is partnering with Kiyasuku, a company dedicated to supporting inclusive fashion and after-sales services. This partnership signifies a commitment to ensuring that children facing discomfort or disability can choose clothing without limitations.
The essence of this collaboration lies in the mission of both companies: to foster a culture where no one has to give up on wearing clothes they wish to wear. By sharing the financial burden of clothing alterations—covering 50% of the repair costs together—Haruulala and Kiyasuku aim to create opportunities for families of children with special needs, enhancing their confidence and lifestyle choices.
The Repair Service Overview
All products offered by Haruulala are eligible for alterations. This service is not limited to specific items but extends to the entire range of their clothing, making it accessible for everyone. By reducing alteration costs, they hope to encourage more families to utilize their services at an affordable price point.
Kiyasuku’s specialized team offers personalized consultations to tailor modifications to suit individual children’s needs. This means that families will receive dedicated attention from professionals who understand the unique requirements of children with disabilities.
Examples of Alterations
- - Gastrostomy Tube-Friendly Tops: Modifications such as strategically placed slits can provide easy access for medical needs without exposing body parts, allowing smooth and comfortable use for the child.
- - Full-Opening Pants: Recognizing the difficulties some children face when dressing, pants can be altered to include a full side opening secured with snap buttons and Velcro, enabling easy dressing while lying down.
- - Front-Opening T-Shirts: For those who struggle with traditional T-shirt designs needing to be pulled over the head, alterations can be made to allow front openings, significantly easing the process of getting dressed and reducing discomfort.
The stark reality is that approximately 7.7 million individuals in Japan may need such inclusive clothing options due to various disabilities, age-related challenges, or medical conditions. Haruulala organic specifically caters to babies and children, yet their goal extends beyond their product scope; they envision a broader fashion industry where all brands integrate the Kiyasuku button to allow everyone the dignity of dressing without restrictions.
Voices of Leadership
Nakamura Masato, the CEO of Sunday Morning Factory, expressed a personal connection to this initiative. His experience with his son’s hospitalization opened his eyes to the challenges faced by many families, emphasizing how simply wearing a beloved outfit can uplift a child's spirit and contribute to their well-being.
He commented, “Putting on our clothes should not be a privilege. Our partnership with Kiyasuku is our way of ensuring that children do not have to surrender their wish to wear what they love.”
Kiyasukus' President, Maeda Teppei, echoed Nakamura’s sentiments, emphasizing the importance of addressing the real needs of customers who struggle with dressing due to disabilities or health conditions. He applauded Haruulala’s initiative as a pivotal moment in the apparel industry, promoting a mindset of inclusion that extends beyond just market trends.
About Kiyasuku
Founded to give a voice to disabled and ill individuals, Kiyasuku aims to create a society where everyone can choose the clothing they desire. Their repair services accumulate knowledge and insights, fostering inclusive practices within the fashion industry for product design that meets diverse needs.
About Haruulala Organic
Established in 2017 to combat child labor in Bangladesh, Haruulala organic is committed to promoting ethical fashion. They focus on providing high-quality, environmentally-conscious baby and children's apparel while supporting local employment initiatives. Haruulala's mission is to foster a sustainable future, ensuring that all children can enjoy their right to wear clothing that brings them joy.
For more information on this initiative, visit
Kiyasuku's official website and
Haruulala's official site.