Otomate x Lovaroma
2026-09-12 10:30:14

Exciting Collaboration Between Otomate's Romance Game and Lovaroma Aromatherapy Products

A Unique Collaboration to Transform Your Space into a Sacred Realm



In an exciting partnership, Otomate’s popular romance adventure game "Matsurika no Kei -kEi- Tenmei Iniden" has collaborated with the aromatic brand Lovaroma to offer a limited edition line of aromatherapy products. Starting September 12, 2026, users can pre-order from a special website and bring the fragrant essence of their favorite characters into their homes.

Collaboration Concept: Transform Your Home into a Sacred Space


The collaboration embodies the idea of converting your home into a “sacred place”, providing blended oils crafted with natural essential oils and a nebulizing diffuser designed to fill the room with captivating scents. This immersive experience will appeal to fans who want to engage their sense of smell to connect with the game's universe. The fragrance was developed by Yuko Kawashima, a renowned perfumer from Club Rosarance, while Bun’etsu Tachimatsu, the series director, oversees the overall vision of this project.

The artwork featured on the products showcases an original illustration of the characters Fei and Fu’en, created specifically for this collaboration by artist Ryo Hasumoto. Fans can experience samples of these products at the Otomate Party 2026, an event scheduled for September 12-13, 2026.

Understanding the Appeal of Aromatic Goods


While character merchandise mainly consists of visual products like figures and audio-related goods such as Drama CDs, the introduction of scented items represents a refreshing avenue. The sense of smell is unique among the five senses as it triggers emotions directly through the brain's limbic system. The distinct ability of scents to evoke memories can enhance the emotional connection fans feel toward the characters within the game's storyline.

This initiative seeks to cater to the demand for innovative character goods and tap into the expanding aroma market. Unlike temporary sprays, the nebulizer diffuser will emit a continuous fragrance, enriching fans' living spaces with a scent that resonates with the game's rich intricacies. Thus, creating a unique ritual around their everyday lives.

Product Details


The Lovaroma Emotions collaboration features the following items:
  • - Premium Complete Box containing the diffuser, blended oil, and collectible items for ¥32,300.
  • - Destiny Diffuser Set for ¥21,000, and various aroma stone sets priced at ¥8,400.
  • - Standalone products include blended oils priced from ¥2,900 to ¥5,500.

Pre-orders will be open until October 18, 2026, at 23:59 JST. The products are to be delivered in December 2026. Notably, buyers will receive exclusive illustrated cards with their purchase, enhancing their connection to the characters.

Featured Aroma: “Serenity of Flower - Beyond the Twilight”


Central to the collaboration is the 10ml blended oil, titled “Serenity of Flower - Beyond the Twilight”. This scent captures the essence of the jasmine flower, which serves as a symbol in the narrative. Utilizing only natural fragrance materials, this blend subtly layers the duality of the characters, Fei and Fu’en, who share a deep connection yet distinctly different paths, reflecting their complex relationship.

Director Bun’etsu Tachimatsu has commented on the underlying themes of love and connection portrayed through the fragrance. He invites players to engage with the scent and its reflections on the characters, suggesting it will provide them relaxation and a sense of nostalgia akin to returning home.

Event Announcement: Otomate Party 2026


Mark your calendar for the Otomate Party 2026 on September 12-13, where fans will get an insight into the collaboration, including a showcase of the products. Note that orders will only be accepted through the special website, enhancing the exclusivity of this offering.

About Otomate and Lovaroma


Otomate, a brand by Idea Factory, is well-known for its engaging romance titles, having released numerous successful projects, while Lovaroma focuses on high-quality aromatherapy experiences designed to elevate everyday spaces. Both brands are committed to providing unique products that deepen user engagement, transforming homes into personalized wonderlands.

For more information and to make a purchase, visit their official site.


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Topics Consumer Products & Retail)

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