#Japan #well-being #Shibuya #Ponta #TOTONOID

Discovering the Future of Marketing with TOTONOID

In the era where consumer well-being is taking center stage, Loyalty Marketing Inc. (LM), headquartered in Shibuya, Tokyo, proudly announces the launch of its innovative well-being marketing metric named TOTONOID. Scheduled to be introduced on July 31, 2025, this new tool serves as a measurable indicator of the well-being levels of its Ponta members—totaling over 130,000 users.

Understanding TOTONOID

TOTONOID quantifies the everyday emotional states and feelings of consumers, essentially allowing businesses to tailor their marketing strategies to better resonate with the well-being of their customers. This metric builds on the definition of well-being provided by the World Health Organization (WHO), emphasizing a holistic state of fulfillment—physically, mentally, and socially.

At a time where well-being is crucial for societal growth, LM believes that a well-being-centric approach is pivotal for businesses striving to enhance consumer happiness and mental health. This conviction gave birth to the Sustainable Well-being Goals (SWGs) concept, aiming for a prosperous and fulfilling society ahead of the 2030 SDGs deadline.

The introduction of TOTONOID comes in response to various national policies in Japan, promoting the development of a society focused on individual happiness and security. Starting April 2025, LM will leverage monthly surveys conducted among Ponta members, gathering data that reflects three core dimensions of well-being: physical, social, and mental. This data-driven approach counters typical demographic limitations often seen in consumer analytics by delivering real-time insights into the