#Japan #Tokyo #SHISEIDO #Perfect Co. #Fibona

Perfect Company's AR Virtual Makeup Technology at Shiseido's Fibona Lab Event

In a groundbreaking collaboration, Perfect Company has introduced its innovative augmented reality (AR) virtual makeup technology at the "fibona" skin accessories virtual makeup experience event held at Shiseido Beauty Park’s fibona Lab. This event, aligning with the slogan, "Making Consumers' Lives More Beautiful," showcased how advanced technology can enhance beauty experiences for consumers.

The "Skin Accessory™" is a product developed using Shiseido's cutting-edge "Second Skin" technology. This technology creates an artificial skin layer that seamlessly integrates with the user's actual skin, allowing accessory pieces to attach and feel as if they are part of the wearer. The event took place from December 7 to December 14, 2025, and attendees had the unique opportunity to virtually try on various skin accessories using iPads, providing an engaging and convenient way to explore the product offerings.

Participants at the event included a diverse mix of visitors who could test four different types of skin accessories in a comfortable and user-friendly manner. The incorporation of AR technology revolved around simplicity: attendees needed only to face the iPad to see the accessories on their faces, thereby eliminating any intimidation often linked with in-store try-ons.

Insights from the Event

Akane Yanagihara from Shiseido shared her perspectives on the event's success, highlighting the widespread interest in trying the skin accessories. She noted that many customers find trying on beauty products in-store daunting. With the new system that allows for AR virtual try-ons through an iPad, they were able to pique curiosity, encouraging visitors to stop and experience the technology firsthand.

"Many people who came to the store ended up experiencing the virtual try-on. The ease of use and the intuitiveness attracted more participants than we expected. The face recognition technology was astonishingly accurate, capturing minute details like the positioning of the eyes and following the nuances of facial expressions. This level of realism provided an immersive customer experience," said Yanagihara.

Shiseido’s focus on consumer interaction and feedback was notably evident in the event. Attendees were encouraged to share their opinions and experiences, creating a valuable space for feedback that could further enhance product development.

The Innovation Behind Perfect's AR Technology

Perfect Company, founded in 2015, specializes in harnessing AI and AR technology for cosmetics, fashion brands, retailers, and clinics. Their flagship technology, titled "Beautiful AI," aims to elevate consumers' lives through innovative solutions. They have established robust markets across Japan, North America, Europe, China, Taiwan, and India, offering services in over 60 countries as of 2025.

Perfect has developed the AR virtual makeup feature to realistically replicate the texture and color of cosmetics, alleviating consumer anxiety before making a purchase. Its utility across diverse channels such as e-commerce, physical stores, and social media significantly boosts sales, purchase rates, and customer engagement.

By crafting immersive moments that resonate with customers, Perfect enriches the shopping experience, promoting engagement on all levels. Moreover, the company is committed to sustainability; their virtual try-on technology contributes to reducing plastic use and carbon emissions within the beauty industry, aligning with efforts to create a more enjoyable and sustainable living environment.

Through the creation of a novel platform that fuses beauty and technology, Perfect Company has connected over 700 brands globally, facilitating more than 10 billion virtual try-on experiences annually. This synergy between beauty and technology not only improves consumer experiences but also supports eco-friendly initiatives in the industry.

In conclusion, Perfect Company’s collaboration with Shiseido at the fibona Lab event not only showcased the future of beauty technology but also set a new standard for consumer interactivity within the beauty sector. With innovations like AR virtual makeup, Perfect Company continues to push the boundaries of how beauty can be experienced, making it more accessible, engaging, and sustainable for all.

For more insights, visit Shiseido’s fibona Lab.