Exciting Collaboration Between Pastel and Pompompurin Returns This September

Get ready for a scrumptious treat as Pastel, a well-known bakery and patisserie chain in Japan, collaborates once again with the beloved Sanrio character, Pompompurin! From September 1 to September 30, 2025, customers can delight in a limited-time offering of special sweets that not only reprise previous favorites but also introduce new, creative treats inspired by Pompompurin.

A Sweet Reunion

This partnership marks the highly anticipated second collaboration between Pastel and Pompompurin, following a successful series of treats released earlier in March of this year. During the collaboration, the central theme is 'WE HUG “PURIN”', celebrating the birthday of a Pompompurin friend, Muffin, on September 16. The team known as 'ChimPuri' will be hosting a pudding à la mode celebration, showcasing delicious offerings featuring seasonal fruits!

Pastel has been known for its famous smooth pudding since it was founded in 1984, which has played a pivotal role in establishing the 'smooth pudding boom' in Japan. The collaboration again features the renowned 'Mogumogu Pudding – Pompompurin's Face', which impressively sold over 30,000 units within just two months of its initial release. Now, it makes a grand return alongside the popular 'Pompompurin’s Favorite à la Mode' and other innovative treats.

New Delights to Savor

Among the standout newcomers is the 'Pompompurin's Snack Book', which showcases crispy rusks within a charming book-shaped box that represents Pompompurin’s friends, 'ChimPuri'. The captivating packaging features comic designs exclusive to the Pastel collaboration, providing an engaging backdrop to enjoy these delightful snacks.

Moreover, a uniquely designed mini pudding and a special edition of the pudding à la mode will make their debut this September, too! These seasonal delights highlight a mix of textures and tastes, from soft creams to fresh fruits, all accompanied by delightful presentations that mirror the playful nature of Pompompurin.

Collaborative Classics and Festivities

Customers will not only have the pleasure of enjoying these new offerings but also revisiting beloved treats from earlier in the year. With a total of six unique collaborative products available, there’s no shortage of joy during this special month. As the company behind Pastel, All Hearts Company aims to spread happiness through its delicious creations, marking these occasions through delightful food experiences.

- 'Pompompurin’s Snack Book': Priced at 800 yen, it includes four pieces of caramel almond rusk in a book-shaped box adorned with 'ChimPuri' comic designs. Each box will feature a random original sticker, allowing customers to enjoy the adorable stories of Pompompurin and friends.

- 'Complete Pompompurin Pudding Set': At 4,600 yen, it includes a mogumogu pudding, favorite à la mode, a snack book, a collaboration original design spoon, and an eco-bag, combining functionality and fun for fans.

- 'Mogumogu Pudding – Pompompurin's Face': Sold for 880 yen, this popular pudding showcases a fluffy vanilla mousse on top of smooth pudding, featuring Pompompurin’s adorable face design.

- 'Pompompurin’s Favorite à la Mode': Priced at 880 yen, this delightful ensemble comprises smooth pudding paired with seasonal fruits, perfect for those looking for a dessert that combines both cake and pudding.

- 'Pompompurin’s Mini Pudding': At just 500 yen, this mini pudding showcases Pompompurin's face, featuring two exclusive designs—one with Muffin to celebrate their special bond.

Conclusion

As we approach the eagerly awaited month of September, fans of both Pastel and Pompompurin are invited to indulge in these limited-time offerings. The collaboration is a fantastic opportunity to celebrate friendship and deliciousness alike, with each treat crafted to bring a smile to the faces of customers. Don't miss your chance to savor these joyful delights that encapsulate the spirit of Pompompurin and Pastel!

All Hearts Company is dedicated to delivering happiness through its delectable offerings, and this collaboration promises to be a memorable one for all. For more details, please visit the official Pastel website as they prepare to bring back some sweet nostalgia!