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Hidden Valley Ranch: Making Travel Flavorful This Labor Day Weekend

As the Labor Day Weekend approaches, travelers are gearing up for beach getaways and cookouts. This year, Hidden Valley Ranch is sweetening the travel experience by covering checked bag fees for fans who want to pack their favorite condiment. This initiative is designed for those who consider flavor as essential to their travel plans, ensuring that no one has to compromise on taste just because of airline baggage restrictions.

Whether you’re jetting off to an oceanside resort or hosting a backyard barbecue, Hidden Valley Ranch promises to be the perfect companion, complementing a variety of cuisines. However, most carry-on bags cannot accommodate the necessary sizes of ranch dressing, which often exceed the 3.4 oz liquid limit. Recognizing this dilemma, Hidden Valley Ranch is stepping in to help avid flavor lovers.

Stacy Stokes, the Vice President of Hidden Valley Ranch, expressed the brand’s commitment to enhancing the travel experience. “Let’s be honest — ranch fans don’t travel light when it comes to flavor,” she stated. “Since a full-size bottle can't make it through security, we’re covering checked bag fees so you can bring the good stuff with you.” This initiative acts as a sort of “travel insurance” for your taste buds, allowing participants to enjoy every bite without leaving their favorite condiment behind.

How to Participate

To participate in this exciting offer, fans are encouraged to snap a photo of their Hidden Valley Ranch bottle nestled in their suitcase. This photo should be posted on Instagram between 1 p.m. ET on Friday, August 29, and 11:59 p.m. ET on Monday, September 1. All posts must include the hashtag #PackYourHiddenValleyRanchOffer and tag @Hidden.Valley to qualify for reimbursement.

For those who aren’t traveling this Labor Day, there’s still a chance to get involved! Hidden Valley has provided tantalizing photos that fans can share in their submissions as well.

The first 1,000 participants who successfully post their photos will receive a $35 prepaid card. This reimbursement goes toward covering the checked bag fees, ensuring that everyone can travel with their favorite ranch dressing without added expense. Eligible participants will receive direct messages from @hidden.valley starting September 2, 2025, allowing them to claim their luggage reimbursement.

Hidden Valley Ranch’s selection offers an array of delicious flavors. From the tangy Blue Cheese Ranch to the spicy Cajun Blackened Ranch, there’s something for everyone to enjoy. The brand ensures that even during the holiday weekend, fans can elevate their meals and snacks without compromising on flavor.

To learn more about this campaign and find full eligibility details, fans are encouraged to visit the program's terms and conditions on Hidden Valley's website. Additionally, for more recipe inspiration and flavor-packed ideas, individuals can follow @hidden.valley or explore hiddenvalley.com.

About Hidden Valley Ranch

Founded in 1954, Hidden Valley Ranch is recognized as the original ranch dressing and has become a favorite among American consumers. Known for its classic bottled dressings as well as seasoning packets and plant-based options, Hidden Valley Ranch provides numerous ways for fans to enjoy their beloved flavors. The brand's products can be found in retail stores nationwide as well as online, offering easy access to those quintessential tastes.

For avid ranch lovers, now is the time to pack your bags, grab your Hidden Valley Ranch favorite, and get ready for a scrumptious Labor Day Weekend!