Samsung Showcases AI Governance Strategies at SoftBank World 2026 Event

On July 14, 2026, Samsung Electronics Japan made its debut at SoftBank World 2026, an event aimed at corporations hosted by SoftBank Corporation. Under the theme of "AX for Japan," Samsung showcased not only its products currently available in the domestic market but also highlighted innovative global offerings, including the advanced security and device management solutions provided by Samsung Knox. The event allowed attendees the opportunity to experience Samsung DeX, a platform enabling PC-like productivity right from smartphones.

One of the highlights of the event was a special lecture by Dr. Jerry Park, Corporate EVP and General Manager of the Global Mobile B2B Team at Samsung Electronics. His presentation, titled "Security and Governance in the Age of AI," addressed a significant shift in the corporate discourse surrounding AI implementation. Dr. Park remarked that the current focus has moved from whether to adopt AI to how quickly and effectively organizations can integrate AI into their operations.

He referenced findings indicating that about 80% of businesses cite improving operational efficiency and productivity as the primary goal of AI adoption. However, there is also a growing expectation for AI to drive innovation and enhance competitive edge. As generative AI evolves from user support as an "AI Assistant" to autonomous decision-making as an "AI Agent," the implications for corporate productivity are profound. This evolution, however, necessitates heightened attention to security and governance as organizations expand their information access and execution authority.

In addressing these challenges, Samsung outlined the principles of AI governance centered on "minimum privilege access" and "gradual autonomy." The company emphasized that while the capabilities of AI are significant, the crucial factor determining a company's future competitiveness will be its ability to manage, audit, and operate these technologies securely. Dr. Park also shared three fundamental principles underpinning Samsung's AI strategy:
1. Security as a foundation,
2. Productivity enhancement managed under governance,
3. AI overseeing design through to operation.

Leveraging its long-established enterprise security platform, Samsung Knox, the company aims to strengthen its security provisions adapted for the AI era.

In further detail, Dr. Park discussed Samsung's Zero Trust security philosophy, emphasizing the company's efforts to prevent unauthorized access to sensitive data by AI agents and protect against prompt injections. He provided insight into upcoming developments in security context-based insights intended to facilitate a safe environment for businesses to utilize AI effectively. Plans also include AI supporting IT administrators in device management, monitoring, troubleshooting, and lifecycle management, boosting operational efficiency while upholding governance standards.

Looking ahead, Samsung commits to promoting responsible AI utilization grounded in security and governance by combining on-device capabilities with cloud solutions and collaborative efforts with partner companies. This will support Japanese businesses in their journey towards AI Transformation (AX).

The complete lecture delivered during the event is now available for on-demand viewing. To register for online access, please visit SoftBank World 2026 AX for Japan.

About the Speaker

Dr. Jerry Park
Corporate EVP and General Manager, Global Mobile B2B Team, Samsung Electronics Co., Ltd.

Dr. Park oversees the B2B operations within the MX division, guiding product and service planning, sales, business development, and strategic partnerships. His extensive background in addressing the needs of corporate and government clients focuses on developing differentiated devices, solutions, and services. He previously served as a full professor in the Bradley Department of Electrical and Computer Engineering at Virginia Tech and was awarded a Bradley Fellowship. Dr. Park earned his Ph.D. in Electrical and Computer Engineering from Purdue University in 2003.

Note: "Samsung Galaxy" is a trademark or registered trademark of Samsung Electronics Co., Ltd. Other company names, product names, and service names mentioned are trademarks or registered trademarks of their respective companies.