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New Media Platform: Mukashi Mukashi no Koto Jatta

Invision Inc., based in Nakameguro, Tokyo, has introduced a new media platform titled "Mukashi Mukashi no Koto Jatta,” which translates to "Once Upon a Time." This initiative aims to share the deep-rooted philosophies and experiences of long-standing Japanese companies, focusing on those that have thrived for over a century. With the vision of becoming a “company and regional dashiya,” Invision strives to foster connections by delivering the essence of organizational culture and values to both internal and external audiences.

Since partnering with regional newspapers in 2020, Invision has emphasized the term "dashi," representing the core values and authentic allure of organizations. By cultivating and disseminating these qualities, the company aims to create genuine human connections within the workforce. Their focus is on supporting time-honored businesses across Japan in their recruitment efforts and organizational development.

The Essence of Mukashi Mukashi no Koto Jatta

The concept behind Mukashi Mukashi no Koto Jatta is to chronicle the romantic journey of Japanese businesses. The platform is crafted particularly for young individuals seeking enriching life experiences, sparking interest in teamwork through dramatized narratives of these enterprises. The target subjects include founders and successors who embody a spirit of curiosity and altruism, highlighting their original experiences, philosophies, and commitment to their work. Through intimate interviews, Invision aims to document their gripping stories of perseverance and their contributions to society.

Addressing Employment Challenges in Japan

Japan faces significant challenges regarding youth employment, particularly in rural areas where many young people leave for urban job opportunities after finishing their studies. This trend is especially pronounced for those aged 20 to 29, leading to a phenomenon where outmigration to metropolitan areas is steadily increasing. Yet, Japan is home to the largest number of companies with over 100 and 200 years of history, emphasizing the need for innovative recruitment methods beyond traditional advertising. There is a pressing demand to create experiences that resonate with local industries and the joy of working within their realms.

The Motivation Behind This New Initiative

As of now, there are 26,114 companies in Japan that have a history of over 100 years, which is only 0.6% of the total companies in the nation. Furthermore, there are 1,191 firms that have been operating for over 200 years, representing over 50% of the global total. However, many of these businesses, particularly in rural regions, face existential threats due to difficulties in finding and nurturing successors who resonate with their fundamental philosophies, leading to bankruptcies or mergers with foreign entities.

Research indicates that only 6% of adults in Japan find happiness in their work, significantly below the international average of 23%. This stagnation has persisted since 2012, emphasizing the need for a cultural shift within workplaces.

Challenging Modern Mindsets

In a society inundated with content focused on rationality and self-interest, the enduring values embodied by many traditional companies are fading. Invision, with 18 years of HR industry experience, believes that the heart and soul of enduring companies lie in the passions passed down from predecessors to successors. By illuminating these leadership qualities for the younger generations, they hope to kindle intellectual curiosity about collective teamwork, ultimately revitalizing the spirit of collaboration in Japan.

About Invision Inc.

With a mission to shape aspirations for future generations, Invision strives to nurture teams capable of lasting contributions far beyond their centenary. They believe in the innate qualities—emotional expressions termed the "dashi"—that every organization holds. By removing the "aku"—the obstacles hindering organizational growth—inherent in preconceived notions, Invision advocates for a return to focusing on both business and moral principles that inspire genuine human connections.

In vision will keep working to propagate the inner aspirations that emanate from every organization, creating communities rooted in mutual understanding and collective strength.

For more information, visit: Mukashi Mukashi no Koto Jatta

Invision Inc. Overview

Company Name: Invision Inc.
Representative: Seigo Yoshida
Headquarters: 1-3-7 Kamimeguro, Meguro City, Tokyo, 153-0051
Fukuoka Office: 1-4-1 Tenjin, Chuo City, Fukuoka, Japan, 810-0001
Established: 2008
Business Areas: Recruitment marketing, regional revitalization, HR tech, and media
Website: Invision Inc.