#Monaco #Jardins d'Arménie #Royal Brandy #Armenian Heritage

Jardins d'Arménie Royal Brandy Launches in Monaco

Jardins d'Arménie Royal Brandy made a grand entrance into the European market with an elegant gala held at the Hôtel Hermitage Monte-Carlo on September 13, 2025. This remarkable event was graced by the esteemed presence of H.S.H. Prince Albert II of Monaco and Arman Khachatryan, the Armenian Ambassador to France, highlighting the cultural significance of this brand’s debut.

The gala unfolded in the exquisite Salle Belle Époque and welcomed around one hundred guests who were treated to a wonderful amalgamation of exceptional gastronomy, traditional Armenian music, folk dances, and an art exhibition organized in partnership with Galerie Angelina and the Artists' Union of Armenia. This fusion of culture served as a beautiful backdrop to the unveiling of Jardins d’Arménie, a brand that aims to introduce a new category of brandy to the discerning palates of Europe.

The evening's highlight was an exclusive tasting led by Bruno Scavo, former Head Sommelier of Monte-Carlo SBM. Guests were guided through an exploration of the layered aromas and complex flavors of this fine spirit. With this launch, Jardins d'Arménie Royal Brandy officially marked its place in the European spirits landscape, showcasing a blend of traditional craftsmanship and modern innovation.

The Vision Behind Jardins d'Arménie

At the heart of this project is Simon Pogossian, the founder of SPS Cigaronne and Newline Brands Global LLC. With a 30-year legacy in luxury products, the Pogossian family reflects dedication to craftsmanship, creativity, and excellence. The reins of leadership have now passed to Simon's son, Armen Pogossian, who represents the new generation of global leaders at the young age of 27. He proudly states that Jardins d'Arménie is “the expression of our history, our art, and our savoir-faire,” emphasizing the importance of heritage in their spirits.

Armen’s vision is manifested through the introduction of a unique category of spirits—Royal Brandy, symbolizing a perfect harmony between ancestral traditions and contemporary mastery. Unveiling it in Monaco, particularly in the presence of royalty, acts as a potent symbol of Armenian excellence reaching across Europe.

Exceptional Craftsmanship

Jardins d'Arménie presents its signature Royal Brandy, which is made exclusively from Voskehat grapes sourced from three distinct regions in Armenia. Crafted by expert Armenian distillers, this new spirit artfully integrates traditional brandy-making methods with modern techniques. Following a distinctive aging process, the brandy first soaks in oak casks, developing a base of rich chocolate and smooth vanilla flavors before being aged in apricot wood casks, which are integral to its signature character. This final stage captures notes of fruitiness and delicate nuttiness, culminating in a remarkable aromatic complexity.

Two key innovations accompany the Royal Brandy's launch. The first is a thoughtfully designed hermetic cap that ensures an airtight seal, protecting the aroma’s integrity from cellar to glass. This advanced design is currently patent-pending. Additionally, each bottle comes equipped with a set of tasting cups, enhancing the overall tasting experience and allowing connoisseurs to savor the brandy’s profile in a novel way.

Embracing Tradition and Modernity

Bruno Scavo earlier remarked, “Jardins d'Arménie is much more than a spirit; it embodies cultural heritage and savoir-faire passed down through generations. Guiding the tasting is an extraordinary honor.” This sentiment encapsulates the ethos of Jardins d'Arménie—being more than just a brand, but a bridge connecting Armenian culture with the rest of the world.

About Jardins d’Arménie

Jardins d'Arménie Royal Brandy is the world's first Royal Brandy, creating a new luxury category of spirits that honors its Armenian roots while appealing to those who appreciate refinement and unique discoveries. Combining rich heritage with innovative techniques, this brand aims to offer not just a drink but a memorable experience.

About Cigaronne and Newline Brands Global LLC

Since 1992, the Pogossian family has been synonymous with luxury craftsmanship through their ventures at SPS Cigaronne and Newline Brands Global LLC. Now present in over 40 countries, these brands symbolize a commitment to artistry, creativity, and excellence, ensuring sophisticated experiences for clients around the globe.

To summarize, the launch of Jardins d'Arménie Royal Brandy not only signifies the introduction of a new spirit to the European markets but also serves as a cultural statement, rich with Armenian heritage and innovative flair. This moment marks an important milestone in both the spirits industry and the proliferation of Armenian culture worldwide.