TCL Engages with Olympic Spirit at the Olympic Museum's Donor Wall

TCL Celebrates Olympic Day with New Commitment

A Historic Donation to the Olympic Museum

On June 22, 2025, TCL, the global technology company, marked a significant milestone by officially being added to the Donor Wall of the Olympic Museum in Lausanne, Switzerland. This event coincided with TCL's inaugural celebration of Olympic Day as a Worldwide Olympic Partner. The ceremony, attended by prominent figures from the International Olympic Committee (IOC) including President Thomas Bach and President-elect Kirsty Coventry, showcased TCL's dedication to enhancing sports culture through technological innovation.

During the ceremony, TCL unveiled a commemorative marble stone etched with its logo—symbolizing the company's commitment to supporting sports and culture. Kevin Wang, TCL's Chief Operating Officer, expressed that this donation aligns with the Olympic motto of “Faster, Higher, Stronger - Together,” reflecting TCL's mission to inspire greatness worldwide.

Enhancing the Olympic Experience

As part of its partnership, TCL is committed to improving the technological capabilities of the Olympic Museum to enrich visitor experiences and celebrate the rich legacy of the Games. This donation will support various initiatives aimed at connecting citizens with the Olympism spirit. TCL is not just a brand; it's a catalyst for encouraging individuals around the world to strive for excellence.

TCL's recent announcement as an official Worldwide Olympic Partner marks a pivotal point for the company in the sports technology landscape. They are leveraging their advanced technologies, including Mini LED displays and interactive devices, to enhance the Olympic experience. In addition, TCL is participating in the Olympic Agenda focused on AI and aims to foster cultural engagement through the power of technology.

The Intersection of Culture and Technology

The partnership also highlighted TCL's innovative initiatives like “Athlete Moments,” ensuring athletes remain connected with their loved ones during competitions. This emphasis on connectivity is crucial for both athletes and fans alike, as it enhances participation and engagement in the spirit of the Games.

During the ceremony, President Thomas Bach praised TCL’s involvement, noting that it connects the arts with sports as envisioned by Pierre de Coubertin, the founder of the modern Olympic movement. Bach stated, “You are joining a remarkable group of supporters. Thank you, TCL, for your commitment to the Olympic vision.”

Celebrating Unity through Dance

To further amplify its commitment and celebrate Olympic Day, TCL launched its first-ever global campaign, including a vibrant dance performance by the Urban Theory Dance Crew. This event connected audiences from Milan to Los Angeles and was inspired by the IOC's initiative “Let’s Move,” which encourages global movement and unity through physical activity. The dancers, wearing TCL RayNeo AR glasses, performed simultaneously in front of Milan Cathedral and the TCL Chinese Theatre in Hollywood, embodying the spirit of collaboration and technological advancement.

This spectacular performance served as a reminder of the power of art and technology to inspire passion and creativity, breaking boundaries and encouraging everyone to embrace physical activity.

Commitment to Sustainability and Innovation

Looking ahead to the upcoming Winter Olympics in Milan-Cortina in 2026, TCL aims to continuously strengthen its legacy in sports through collaborations with the IOC. By promoting cultural engagement through cutting-edge technology, TCL seeks to make significant contributions to the Olympic Movement.

In summary, TCL's incorporation into the Olympic Museum’s Donor Wall marks a historical commitment to fostering global sports culture enriched by innovative technology. With a vision aligned with the Olympic spirit, TCL not only stands as a leader in consumer electronics but also as a champion of inspiring generations to achieve greatness through sporting excellence.