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Discovering the World of Coffee with UCC

UCC Ueshima Coffee Co. has taken a fresh approach to coffee with the comprehensive renovation of its "UCC Coffee Exploration" brand. Scheduled for a nationwide launch on September 1, the brand introduces eight new products featuring a variety of regular coffee beans, single-drip coffee options, and gift sets, all designed to convey the beauty and allure of coffee from different origins.

Embracing the Concept of Coffee Origins

The guiding principle behind the "UCC Coffee Exploration" brand is to help coffee lovers encounter the unique flavors each coffee-growing region offers. The unique characteristics of coffee beans are influenced by factors such as climate and geographical location. To bring out these distinct flavors, UCC’s certified coffee tasters propose suitable roasting and blending options tailored to each origin. By focusing on the world of coffee from various regions, consumers can experience the delightful differences in taste.

The rise in at-home coffee consumption sparked by the pandemic has further increased the demand for high-quality beans and coffee brewing tools. As a result, this new approach aligns with the current market trends that celebrate diverse ways of enjoying coffee at home.

A Diverse Product Range to Explore

In line with these emerging consumer preferences, UCC is excited to present a curated selection of four distinctive coffee blends from popular regions: Blue Mountain Blend, Mocha Blend, Colombian Blend, and Mandheling Blend. In addition, the single-drip coffee offerings will feature Mocha Blend and Colombian Blend. Significantly, over 50% of the coffee beans used in these products are sourced sustainably, in accordance with UCC’s commitment to responsible coffee procurement.

Innovative Packaging and Design

Each product’s packaging has been carefully designed to enhance the excitement of selecting coffee based on its origin. Illustrations representing the landscape of each coffee-producing region evoke the unique ambiance of the area, while taste diagrams and roasting profiles have been included to facilitate easy selection according to preference.

The new line isn't just for personal use but includes specially curated gift sets, making it an ideal choice for special occasions or as thoughtful presents. These gift sets will contain exclusive blends from four distinct regions: Blue Mountain No. 1 Blend, Brazil Lorrina Blend, Ethiopia Belete Gerah Blend, and Rwanda Huye Mountain Blend.

UCC’s Ongoing Commitment to Sustainability

UCC's commitment to sustainability is paramount in the reimagined "UCC Coffee Exploration." This initiative not only showcases unique flavors but also tells the story of the regions from which these beans originate. Each product is crafted with care for the environment and in collaboration with local growers to improve their livelihoods.

Additionally, UCC aims to achieve 100% sustainable coffee procurement across its brand products by 2030, as outlined in the sustainability guidelines announced in April 2022. With this endeavor, UCC is enhancing its relationships with sourcing partners to ensure that coffee production positively impacts both the planet and the lives of farmers.

The ongoing expansion of the "UCC Coffee Exploration" brand will continue to deliver captivating coffee experiences, allowing consumers to savor the tales of origin while enjoying the rich flavors of coffee. As UCC moves forward, it embraces the narrative behind every cup, inviting coffee drinkers to relish not just the beverage itself but the rich stories woven into each blend.

For more information, visit the UCC Coffee Exploration website.