#China #Hisense #Qingdao #Technology Innovation #Laser Displays

Hisense Unveils a Boundless Vision at the 2025 Laser Display Conference

Introduction

On September 23, 2025, Hisense, a leader in the global consumer electronics and appliances sector, hosted the 2025 Laser Display Conference under the theme "Boundless." This event marked not just a celebration of innovation over the past decade but also affirmed Hisense's commitment to transcending the limits of display technology.

A Decade of Innovation

Over the last ten years, laser display technology has evolved significantly. Hisense's laser displays have transitioned from an emerging concept to a central player in the global television industry. The slogan "Boundless" captures the spirit of this transformation, highlighting products that range from 65 to 300 inches, suitable for numerous applications including home entertainment, automotive, cinema, and industrial usage.

According to a 2025 Technavio report, the global projector market has been experiencing substantial growth, marking three consecutive years of expansion from 2020 through 2023. Hisense is at the forefront of this advancement; as per the latest Omdia report, the company has maintained the number one position in global laser TV shipments every year since 2019 to the first half of 2025. In the first half of 2025 alone, Hisense accounted for a staggering 70.0% market share. Furthermore, from January to August 2025, Hisense laser products achieved a remarkable 85% sales growth, alongside a 64% revenue increase in international markets beyond China and Japan, underscoring the brand's leading global presence.

Showcasing New Innovations

At the conference, Hisense introduced its latest lineup under the "Boundless" banner, including the Laser TV L9Q TriChroma and the C2 Ultra Mini Projector. These products deliver a theatrical experience in the home, allowing audiences to enjoy entertainment on a grand scale. The L9Q Laser TV, developed in collaboration with the Paris Opera and Devialet, offers a premium viewing experience ranging from 80 to 200 inches with an impressive brightness of 5,000 ANSI lumens, a contrast ratio of 5,000:1, and certifications like IMAX Enhanced and Dolby Vision. This sets a new benchmark for home cinema.

In addition, the C2 Ultra projector, tailored for Xbox gamers, projects images up to 300 inches with ultra-low latency, vibrant colors, and immersive experiences for both gamers and movie enthusiasts.

Hisense also unveiled the world’s first integrated rollable laser TV, a compact innovation that combines a screen and drive mechanism, eliminating the need for bulky cabinets and pre-installation surveys. This product seamlessly fits into various interior designs, truly enhancing home aesthetics while reimagining the viewing experience.

Redefining the Future

With innovations that push the boundaries of size, color, form, and viewing experience, Hisense is solidifying its position as a leading global technology enterprise and lifestyle creator. The company is not only advancing the display industry but also opening a new era for borderless displays.

About Hisense

Founded in 1969, Hisense has emerged as a globally recognized leader in household appliances and consumer electronics, operating in over 160 countries. The brand specializes in delivering high-quality multimedia products, smart IT solutions, and appliances. According to Omdia, Hisense is ranked first in the world for televisions sized 100 inches and above from Q1 2023 to Q1 2025. As the first official partner for the FIFA Club World Cup 2026™, Hisense remains committed to global sports partnerships as a means to connect with audiences worldwide.

Through its dedication to innovation and technology, Hisense is not just enhancing entertainment experiences but also creating a future where visual boundaries are a thing of the past.