#Japan #Tokyo #Hokkaido #Muji #Soup Curry

Three New Soup Curries from Muji

Muji, the popular lifestyle brand, is expanding its food offerings with the launch of three exciting soup curries. Starting September 24, these delicious creations will be available in Muji stores and their online shop across Japan. Ahead of the nationwide release, a limited preview will take place in all 27 Muji stores in Hokkaido beginning September 12.

The company, which aims to foster a 'comfortable lifestyle and society,' focuses on providing products that enhance the quality of everyday life. Within its food category, Muji is committed to delivering not only tasty options but also an enjoyable experience. This dedication is highlighted in their approach to product development, which adapts to regional and lifestyle changes while ensuring culinary delight. The theme of 'learning from global food culture' informs their product design, as the team journeys to various countries and regions for inspiration.

The spotlight this time is on Hokkaido's beloved soup curry, presented in three unique iterations:

• - True Kombu Dashi and Tomato Soup Curry – A rich soup featuring flavorful kombu dashi and a hearty chicken broth. This variant is spiced with cumin and enhanced with sweet notes from cinnamon and cloves, achieving a deep and harmonious flavor profile.
• - Hokkaido Miso and Soy Milk Soup Curry – Utilizing a blend of smooth kombu dashi, locally-made white miso, and creamy soy milk, this curry captures the essence of Hokkaido's cuisine. Aromatic spices like cumin, coriander, cardamom, and star anise lend depth to the dish, while cinnamon amplifies the miso's sweetness.
• - Shrimp and Tomato Creamy Soup Curry – This fragrant curry features an essence derived from sweet shrimp, enriched with aromatic vegetables such as onion, garlic, and celery. Complemented by chicken bouillon, this curry is heightened with flavors of cardamom and basil, offering a refreshing taste experience.

The development of these soup curries was a collaborative effort with Muji staff in Hokkaido. To identify the best flavors and spice levels for broader appeal, an extensive survey yielded 184 ideas. Through careful consideration of ingredient balance and numerous trials, the soups were perfected, showcasing the evolving nature of Hokkaido's soup curry.

With diverse variations in spice and ingredients among restaurants, Hokkaido's soup curry is a unique culinary treasure that continues to evolve. Muji's commitment to sharing this local delight with a wider audience reinforces their pledge to quality and innovation in food, promising a delightful experience for curry enthusiasts across Japan.

Product Lineup

• - True Kombu Dashi and Tomato Soup Curry – Spiciness Level: 3
• - Hokkaido Miso and Soy Milk Soup Curry – Spiciness Level: 2
• - Shrimp and Tomato Creamy Soup Curry – Spiciness Level: 2

Explore these new offerings at your nearest Muji store or online and indulge in the rich flavors of Hokkaido's soup curry, crafted with care and authenticity.