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Subaru's Compassionate Initiative

In a remarkable demonstration of corporate responsibility and community support, Subaru of America, Inc. has made significant strides in cancer patient care through the Subaru Loves to Care initiative. Over a decade-long partnership with Blood Cancer United (formerly known as The Leukemia & Lymphoma Society), Subaru has emerged as the largest automotive contributor to this crucial campaign, benefiting more than 550,000 patients and their families across the United States.

A Decade of Care and Support

The Subaru Loves to Care initiative has transcended traditional automotive marketing by fostering a deep connection with communities affected by blood cancer. From essential donations like blankets to financial support for treatment-related expenses, Subaru is steadfast in its mission to provide comfort and encouragement to those navigating the tough journey of cancer treatments. This year alone, Subaru has committed to delivering warmth and hope by collaborating with local hospitals to hand out blankets and arranged care kits specifically curated for cancer patients.

In the words of Alan Bethke, Senior Vice President of Marketing at Subaru, "Year after year, the partnership between Subaru and Blood Cancer United reflects our shared commitment to supporting individuals and families facing cancer and other critical illnesses. We take pride in our work and continue to expand our impact in the fight against blood cancer."

Real Stories of Hope

The initiative's impact can be vividly illustrated through the story of Aiden, a young boy currently thriving in elementary school. After battling blood cancer himself, Aiden aspires to become a pediatric oncologist. Aiden’s story exemplifies the transformative power of initiatives like Subaru Loves to Care, which aims to instill hope through tangible acts of kindness.

Engaging the Community

The Subaru Loves to Care initiative promotes community involvement as well, encouraging team members and the general public to participate actively. From June 1 to June 30, 2026, Subaru is matching online donations to Blood Cancer United dollar-for-dollar, up to $100,000, reinforcing its commitment to this cause. Additionally, Subaru Gear will contribute $1 to the nonprofit for each “Health & Wellness” Badge of Ownership ordered, increasing the potential for significant contributions to the fight against cancer.

By engaging customers and communities, Subaru not only fosters awareness but also cultivates emotional connections that transcend the brand-customer relationship. Those seeking to participate can visit local Subaru retailers to write personal messages of hope for cancer patients in their areas, emphasizing the initiative's commitment to community spirit and support.

Looking Ahead

As Subaru and Blood Cancer United approach the conclusion of another impactful year, they stand together, ready to expand their reach and support to more patients and families. The comprehensive assistance provided includes not just emotional support but also financial help for children and young adults facing treatment. This proactive approach aims to ease the burden of non-medical costs tied to their care, such as housing, transportation, and food, ensuring no family feels alone in their journey.

To learn more about Subaru's commitment to cancer patients and how you can help, visit subaru.com/care or use the hashtag #SubaruLovesToCare on social media.

Conclusion

The Subaru Loves to Care initiative is a testament to the power of compassion in times of adversity, reinforcing that together, communities can rally around those in need. By focusing not only on the patients but also their families, Subaru embodies their motto of being "More Than a Car Company," proving that they are a dedicated partner in the fight against cancer.

About Subaru of America, Inc.

Subaru of America, Inc., headquartered in Camden, N.J.,, has a long heritage of giving back to the community and showing love and respect to everyone. With a commitment to sustainability and a mission to enhance the well-being of communities, Subaru continues its path toward making a lasting impact in various areas, with cancer support being a key focus. Through initiatives like Subaru Loves to Care, they extend their influence beyond the automobile industry, truly embodying the spirit of community care.