#Japan #Luxury Brands #Mitsuboshi Keito #Japanese Textiles #Gifu

Introducing Mitsuboshi Keito and Its Special Feature

On March 21, 2025, the Cool Japan Public-Private Partnership Platform (CJPF), under the Cabinet Office of the Government of Japan, unveiled a special video that highlights the exceptional craftsmanship of Mitsuboshi Keito Co., Ltd., a wool textile producer located in Gifu Prefecture, Japan. This initiative is part of CJPF's mission to promote Japan's rich cultural heritage and innovative industries to the global audience.

The Essence of Bishu Wool Textiles

The Bishu region, known for producing around 70% of Japan's woolen textiles, boasts an abundant natural environment within the Kiso River basin. For centuries, this region has utilized the soft waters from the Kiso River to support its thriving woolen textile industry, resulting in a tightly-knit community of specialized companies collaborating at each stage of production – from creating yarns to final textile pieces.

Mitsuboshi Keito has been a leader in manufacturing premium fabrics for men’s suits, setting a benchmark for quality in the Bishu area. With more than 130 years of history behind its techniques, the company is renowned for its high-density weaving methods that showcase the expertise of highly skilled craftsmen. This dedication to quality produces fabrics with exquisite textures and delicate colors, which are sought after by high-end brands such as the LVMH Group and others across Europe.

Innovation Meets Tradition

What sets Mitsuboshi Keito apart is not only its age-old tradition but also its forward-thinking approach to meet modern fashion needs. The company is adept at swiftly turning designers’ ideas into reality, maintaining a high level of credibility in the industry through its rapid sample provision and responsive planning capabilities.

Furthermore, Mitsuboshi Keito is deeply committed to sustainability. Their recent initiative,