Impact XM Expands Global Influence by Acquiring Shelton Fleming, Enhancing Experience Solutions

Impact XM Acquires Shelton Fleming: A New Era of Brand Experiences

In a strategic move that reflects its commitment to growth and innovation, Impact XM, a renowned global experiential marketing agency headquartered in Dayon, N.J., has acquired Shelton Fleming, a London-based agency specializing in immersive storytelling and digital engagement. This acquisition, announced on August 19, 2025, marks a significant expansion of Impact XM’s global presence and its capabilities to deliver transformative brand experiences across the UK and the EU.

Strengthening Global Footprint

The acquisition allows Impact XM to integrate Shelton Fleming’s award-winning creative capabilities into its already robust network, enhancing the company’s ability to provide seamless, tech-enabled experiences that resonate with audiences across different regions. With a growing demand for global marketing solutions, this merger strengthens Impact XM's position as a leader in experiential marketing while augmenting their service offerings.

Jared Pollacco, CEO of Impact XM, emphasized the strategic importance of the acquisition, stating, “This acquisition is a key step in building a truly global platform for immersive, high-impact brand experiences. With Shelton Fleming joining our team, we can offer 24/7 global support and ensure consistent execution across markets.”

What's New in the Combined Capabilities?

Shelton Fleming is recognized for its innovative approach in areas such as brand strategy, digital content creation, motion graphics, and interactive tools. These capabilities align perfectly with Impact XM's mission to deliver sophisticated solutions, particularly in experiences that utilize extended reality (XR) and other cutting-edge technologies. By creating a holistic platform that combines both companies' strengths, they aim to provide clients with improved timelines and exceptional creative solutions.

The merger also boosts Impact XM’s geographic reach, as the agency operates key hubs in major cities including Chicago, Denver, Las Vegas, and Toronto. This expansion is not only beneficial for corporate clients but also enhances the overall experience for attendees at various events worldwide.

Client Benefits and Future Outlook

As two leaders in experiential marketing join forces, clients will experience a faster and more coordinated approach to their events, resulting in a more impactful connection with their target audiences. The collaboration promises greater creative innovation alongside the assurance of superior quality, making integrated strategy, creative thinking, and advanced technology a unified force in delivering brand experiences.

The decision to acquire Shelton Fleming symbolizes Impact XM’s proactive strategy to stay ahead in the evolving landscape of experiential marketing. By prioritizing service enhancement and innovation, they are committed to empowering brands to create relevant, engaging experiences that make a mark, regardless of location.

In conclusion, the acquisition of Shelton Fleming by Impact XM paves the way for a new chapter in experiential marketing that promises to revolutionize how brands interact with their audiences. This consolidation not only showcases the capabilities of both agencies but also sets a higher standard for client expectations in the industry.