A Fresh New Commercial Featuring Nanao Kiyono
The latest commercial from the renowned chemical material manufacturer, Inoac Corporation, has officially launched, starring actress Nanao Kiyono. The ad focuses on their pioneering foam materials, with the tagline, "Creating a Comfortable and Gentle Life with Foam Materials." This commercial began airing on August 15, 2025, in selected regions.
Insights from the Inoac Team
Prior to the creation of the new commercial, Inoac conducted internal surveys and workshops with its employees. The key message, "Creating a Comfortable and Gentle Life with Foam Materials," was chosen based on feedback from the team. Employees expressed their pride in the company's diverse strengths, articulating the various materials Inoac produces—beyond just polyurethane foam—to include rubber and plastics. Key highlights from the discussions emphasized the company's broad range of products and capabilities.
A Unique Approach to Vermin Production
Inoac Corporation distinguished itself by being the first company in Japan to produce polyurethane foam, showcasing their unique technological prowess. This innovation aligns with the overarching message of the commercial that stresses the versatility of foam materials, coupled with the wider array of products that enhance daily life.
The advertisement is creatively set up with imagery of everyday items—such as kitchen sponges, car seats, and smartphone components—illustrating how Inoac's products seamlessly integrate into day-to-day life. Additionally, insulation materials like Thermax and Inoac's polyurethane foam are highlighted in the background, allowing viewers to see the practicality of the brand.
Introducing New Characters in the CM
The charming character, Inoakun, a fairy made of urethane, is voiced by Ikue Otani. Audiences can look forward to new appearances from characters that represent the breadth of materials created by Inoac: Gomu Inoakun and Purai Inoakun. Together with Inoakun, they symbolize the company's commitment to providing materials that gently support and enhance people's lives.
Highlights of the New CM
- - Title: "Creating a Comfortable and Gentle Life with Foam Materials"
- - URLs for Commercials:
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30 seconds campaign
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15 seconds variant focusing on various materials
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15 seconds variant focusing on foam materials
- - Stars: Nanao Kiyono, Ikue Otani
- - Choreography by: Akane
- - Broadcast Start Date: August 15, 2025
- - Broadcast Regions: Select areas including Tokai, Fukuoka, and Miyagi; web ads and radio campaigns will also be launched.
- - Behind-the-Scenes Video: Making Of
About Nanao Kiyono
Born on October 14, 1994, in Aichi Prefecture, Nanao Kiyono made her acting debut in 2007. Recognized for her dynamic range—from action to deep, character-driven roles—she has received numerous accolades, including the Best Action Actress Award at the Japan Action Award, as well as accolades from the Nikkan Sports Film Awards and the Japan Academy Prize.
About Inoac Corporation
Guided by the philosophy, "Inoac for a Better World and Future," Inoac Corporation stands at the forefront of the polyurethane foam production industry. With a diverse product range that extends beyond foam to include numerous advanced materials, the company supports various sectors, from automotive and IT to construction and consumer goods.
- - Company Name: Inoac Corporation
- - Headquarters:
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Nagoya Office: 2-13-4 Meieki Minami, Nakamura Ward, Nagoya, Aichi Prefecture, 450-0003
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Tokyo Office: 2-9-3 Osaki, Shinagawa Ward, Tokyo, 141-0032 (Ohsaki West City Building 4F)
All information disclosed in this press release is as of the announcement time and may be subject to change without notice. Readers are encouraged to stay tuned for updates.