Celebrate Gramicci's Archives with Special Event in Harajuku
Gramicci, renowned for its outdoor apparel, is thrilled to announce the launch of a special archive market commemorating the release of its brand book, "THE INCOMPLETE ARCHIVE." The event will take place at Gramicci Harajuku from June 28 to July 10, 2025. This unique celebration will delve deep into the brand's rich history, featuring exclusive interviews and archival items that showcase Gramicci's evolution in the fashion world.
Exploring "THE INCOMPLETE ARCHIVE"
The brand book "THE INCOMPLETE ARCHIVE" centers around an insightful interview with Mike Graham, the founder of Gramicci. This publication offers readers an engaging exploration of Gramicci's legacy, complemented by visually rich archival materials and photographs from the early days of the brand. With a total of 148 pages, the book captures both the old and new facets of Gramicci, highlighting iconic visuals and rare found photographs that document its journey.
The editorial direction has been overseen by the Steep Learning Group, a creative platform based in the UK that has a longstanding relationship with Gramicci. The book features interviews with prominent figures such as Mike Graham, current Creative Director Stephan Wendl, and Koji Kubo of BEAMS, who played pivotal roles in introducing Gramicci to the fashion industry.
Exclusive Offer for First Attendees
As a special treat, the first 100 customers who spend 20,000 yen or more and sign up for membership during the event will receive a complimentary copy of "THE INCOMPLETE ARCHIVE." Don’t miss this chance to own a piece of Gramicci's history!
Event Highlights
At the Gramicci Harajuku location, attendees will not only get the opportunity to view the brand book but also see various archived items showcased from the pages of the publication. To enhance the experience, the event will collaborate with Nerdy Dogs™, a reputable selection of outdoor vintage clothing from Gotokuji, to offer an exquisite range of archive shorts from the 1980s to the 2000s.
A myriad of colors, materials, and sizes of shorts will be available, along with used items from recognized brands such as Patagonia and Gregory, tailored for those looking to complete their outdoor looks.
In addition, the event will feature booths from other distinct vendors such as BEDROCK SANDALS, a leader in outdoor sandals, The Bulb Books, a flower shop in Yokohama, and NEW NEW YORK CLUB, a bagel shop in Azabu-Juban, enriching the market with a variety of unique offerings.
Join Us!
This market event aims to reflect the current mood of Gramicci while providing a space where fans can connect with both the brand's history and its contemporary spirit. We invite everyone to stop by and experience the lively atmosphere of this special event!
Event Details:
Venue: Gramicci Harajuku (6-13-11 Jingumae, Shibuya-ku, Tokyo)
Dates: June 28 (Saturday) – July 10 (Thursday), 2025
Hours: 11:00 AM – 8:00 PM
Collaborators: Nerdy Dogs™️, BEDROCK SANDALS, The Bulb Books, inapot, NEW NEW YORK CLUB
We look forward to celebrating Gramicci’s past and future with you.