Introducing a New Homebuilding Support Service by iAgent for Japanese Homebuyers

New Directions in Homebuilding: The iAgent Service

As the homebuilding landscape continues to evolve, a novel service is set to revolutionize the way potential homeowners navigate the complexities of creating their dream homes. Fuzzy Ad Office, a company with over 35 years of experience in managing housing exhibitions, is launching its bespoke agent service called iAgent on June 2, 2025. This initiative aims to simplify the homebuilding process by offering personalized recommendations from a pool of over 1,000 dedicated sales representatives across nine leading housing manufacturers in Japan.

Backdrop of iAgent

The traditional methods of exploring home options often involve visits to model homes and consultations with real estate agents. These approaches can lead to significant time and effort spent sorting through multiple brochures and meeting various sales professionals. Realizing that clients often express, "In the end, we decided based on the person we interacted with," iAgent seeks to enhance the buyer experience by prioritizing human connections in the selection process.

Fuzzy Ad Office aims to provide unmatched satisfaction by connecting clients with trustworthy house manufacturers that have a proven track record and comprehensive offerings. Potential buyers will receive tailored suggestions based on their specific needs, aligning their preferences with the right agents who possess the knowledge and expertise in the homebuilding sector. This customer-centric approach ensures a more fulfilling experience for those taking on their most significant purchase.

Key Features of iAgent

iAgent provides a range of services designed to meet various customer needs:

1. Expert Selection: Customers looking for a streamlined approach will benefit from an efficient matching process. After a preliminary meeting with an agent, clients can expect introductions to suitable housing manufacturer representatives within three days, ensuring quick access to knowledgeable consultants. Additionally, the service handles follow-up communications if clients decide to change representatives.

2. Agent NAVI: For those who want preliminary advice, this service offers neutral, professional insights tailored to the client’s homebuilding plans, allowing for a comfortable starting point in their journey.

3. Private Viewing Tours: Customers can tour over 200 model homes across Tokyo's housing exhibition sites without any pressure from sales representatives. This feature allows for independent assessment of various homes at one’s own pace, making it ideal for early-stage inquiries.

4. Catalog Requests: For those at the very beginning of their exploration, iAgent will assist in curating catalogs from the nine cooperating manufacturers. This helps clients to envision the possibilities before stepping into showrooms.

Launch Date and Service Area

The iAgent service will officially commence on June 2, 2025, and will be available exclusively in Tokyo (excluding remote islands). This targeted approach aims to servethe Tokyo metropolitan area effectively, reaching clients interested in various residential options, whether they are custom homes, residential developments, or combined-use properties.

How to Access the Service

Hoping to simplify the home buying process for everyone, the iAgent service will be available free of charge. Interested individuals can easily register on the iAgent service website at https://www.i-agent.tokyo/.

The launch of iAgent embodies a new paradigm in the Japanese housing industry—an innovative service that deeply values the human aspect of home buying. By connecting clients with the right representatives, Fuzzy Ad Office is leading the way toward a customer-focused future in homebuilding.

About Fuzzy Ad Office

Headquartered in Shinjuku, Tokyo, Fuzzy Ad Office specializes in comprehensive housing exhibitions. Their expertise spans across various aspects, including land development for exhibition sites, inviting participating housing manufacturers, conducting construction planning, and contributing to local communities. With over three decades of experience, they continue to innovate and enhance the housing exhibition experience for potential homeowners.