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HONGQI's Global Vision: A New Chapter at Auto Shanghai 2025

On April 23, 2025, the highly anticipated Auto Shanghai 2025 officially opens its doors at the National Exhibition and Convention Center in Shanghai. HONGQI, China's premier luxury automotive brand, will lead the event with a press conference that unveils its international development strategy and highlights its commitment to globalization.

Choosing Auto Shanghai, among the world's largest automobile exhibitions, as the venue for this significant announcement underscores HONGQI's ambition to expand its reach globally. This year's theme, "Embracing Innovation, Strengthening the Future," reflects the ongoing evolution of Chinese automotive brands on the world stage. HONGQI is poised to reveal an identity that is not only innovative but also forward-thinking, offering a fresh perspective on luxury.

In 2024, HONGQI's internationalization strategy entered a rapid and high-quality growth phase, resulting in notable achievements. The brand made a striking impression at significant global events, including the Goodwood Festival of Speed and the Paris Motor Show, thereby amplifying its visibility. In addition, HONGQI has made substantial progress in crucial markets such as Europe and the Middle East, further solidifying its international presence. Currently, HONGQI operates in 43 countries and regions and has attained four consecutive years of double-digit sales growth, boasting over 1.6 million users globally. The brand is transitioning from being regarded as an "Eastern Luxury" to securing its status as a "New Global Luxury" brand, resonating with a diverse clientele across various cultures and regions.

At Auto Shanghai 2025, HONGQI plans to showcase an impressive lineup of new models, cutting-edge technologies, and strategic partnerships, marking a bold step into its next chapter of innovation. Highlighted among the displays will be two completely new luxury sedans, the brand’s first off-road vehicle, and even a futuristic flying car. In addition to these striking vehicles, HONGQI will introduce advanced platforms such as the electric TianGong platform, the hybrid HongHu platform, and the intelligent JiuZhang system. Furthermore, the company will outline its new international development strategy, which includes the launch of two new energy vehicles and the HONGQI Guoya in foreign markets.

One of the highly anticipated aspects of HONGQI's upcoming plans is its commitment to localizing production and expanding global manufacturing capabilities in collaboration with local partners. This effort reflects a dedication to infusing more openness and innovation into the Chinese automotive industry.

Auto Shanghai 2025 serves as an essential event for the global automotive sector, providing a stage for Chinese brands to demonstrate their capabilities and expand their international presence. As the foremost luxury automotive brand in China, HONGQI intends to seize this opportunity to assert itself robustly, contributing to the global automotive landscape and promoting a vision of mutually beneficial cooperation.

Join HONGQI as it welcomes friends and partners from around the world at booth 6.1 in the National Exhibition and Convention Center on April 23, 2025, to embark on this exhilarating new chapter! For more information, visit HONGQI's official website.