Nadine Lafond Takes Helm as CEO at Imre, Aiming for Growth and Innovation
Nadine Lafond Tapped as CEO of Imre for Agency's New Chapter
Imre, an esteemed creative agency known for its impact in healthcare communication, has appointed Nadine Lafond as its new Chief Executive Officer, effective December 1, 2025. Lafond steps in with a remarkable 25-year track record in driving transformation and growth within healthcare marketing.
As Imre embarks on this pivotal transition, Lafond is tasked with steering the agency toward a future characterized by creativity, innovation, and agility. Under her guidance, Imre aims to enhance its ability to deliver integrated, insights-driven solutions specifically tailored for health and wellness brands. Her approach hinges on empathy as a key element to not only drive performance but also foster deeper relationships with clients.
Lafond's arrival is especially timely as the healthcare landscape faces rapid changes, particularly prompted by advancements in AI technology. One of her primary objectives as CEO will be to amplify the capabilities of the Imre Conversation Converter, a proprietary AI tool designed to optimize visibility and engagement for client content across various digital platforms. "The world isn't waiting, and neither are our clients. Our industry hasn't evolved its business model fast enough," Lafond explained, emphasizing the urgency for agencies to adapt and innovate.
Lafond brings with her an impressive history of scaling agencies and uniting teams to achieve exceptional results across challenging healthcare categories such as cardiometabolic disorders, oncology, and immunotherapy. Before joining Imre, she spent over a decade with Ogilvy Health North America. There, she held positions such as Chief Client Officer for North America and President of Ogilvy Health Canada, where she was instrumental in energizing major U.S. business segments and responding to the evolving dynamics of healthcare.
"From my very first conversation with Nadine, her energy and strategic clarity were immediately visible. She embodies the forward-looking vision that Imre requires during this crucial moment," said Becky Chidester, Executive Chair of the Imre Board.
Lafond’s commitment extends beyond strategy; she pledges to create tangible, market-ready solutions with agility amidst increased demands for immediate results. As she steps into her role, she will oversee Imre’s offices in New York, Philadelphia, and Baltimore while collaborating closely with a dedicated senior leadership team that includes Chief Creative Officer Christian Bauman and Chief Operations and Business Officer Rob Naddelman.
Imre, a performance-focused creative agency, has established a 32-year legacy in uniting brands with consumers, especially in high-stakes decision-making fields. The agency has evolved into a full-service agency-of-record, catering to numerous clients at various stages of the brand life cycle. Recently, Imre has been at the forefront of leveraging digital and AI strategies to ensure results-driven marketing practices, adapting swiftly to trends and client needs.
As Lafond gears up for her new role, the anticipation builds around her vision for Imre and the agency’s capacity to redefine healthcare marketing amid shifting consumer expectations and the pressing need for innovative solutions in real-time. The transition marks not just a leadership change, but a pivotal moment in the agency's evolution, aiming to respond dynamically to the rapid transformations of modern healthcare engagement.
About Imre
Imre is a performance-driven creative agency dedicated to linking individuals to brands during significant life decisions. Originating from a strong foundation in digital, social, and PR, Imre is at the forefront of comprehensive agency services, supporting a wide range of accounts through expertly managed launches, encompassing both healthcare professional and direct-to-consumer strategies. Imre's innovative methodologies include brand strategy, omnichannel marketing, influencer initiatives, and cutting-edge data analytics. The firm proudly operates from its locations in New York, Philadelphia, and Baltimore, and is recognized as an LGBTQ-founded organization.
Imre, an esteemed creative agency known for its impact in healthcare communication, has appointed Nadine Lafond as its new Chief Executive Officer, effective December 1, 2025. Lafond steps in with a remarkable 25-year track record in driving transformation and growth within healthcare marketing.
As Imre embarks on this pivotal transition, Lafond is tasked with steering the agency toward a future characterized by creativity, innovation, and agility. Under her guidance, Imre aims to enhance its ability to deliver integrated, insights-driven solutions specifically tailored for health and wellness brands. Her approach hinges on empathy as a key element to not only drive performance but also foster deeper relationships with clients.
Lafond's arrival is especially timely as the healthcare landscape faces rapid changes, particularly prompted by advancements in AI technology. One of her primary objectives as CEO will be to amplify the capabilities of the Imre Conversation Converter, a proprietary AI tool designed to optimize visibility and engagement for client content across various digital platforms. "The world isn't waiting, and neither are our clients. Our industry hasn't evolved its business model fast enough," Lafond explained, emphasizing the urgency for agencies to adapt and innovate.
Lafond brings with her an impressive history of scaling agencies and uniting teams to achieve exceptional results across challenging healthcare categories such as cardiometabolic disorders, oncology, and immunotherapy. Before joining Imre, she spent over a decade with Ogilvy Health North America. There, she held positions such as Chief Client Officer for North America and President of Ogilvy Health Canada, where she was instrumental in energizing major U.S. business segments and responding to the evolving dynamics of healthcare.
"From my very first conversation with Nadine, her energy and strategic clarity were immediately visible. She embodies the forward-looking vision that Imre requires during this crucial moment," said Becky Chidester, Executive Chair of the Imre Board.
Lafond’s commitment extends beyond strategy; she pledges to create tangible, market-ready solutions with agility amidst increased demands for immediate results. As she steps into her role, she will oversee Imre’s offices in New York, Philadelphia, and Baltimore while collaborating closely with a dedicated senior leadership team that includes Chief Creative Officer Christian Bauman and Chief Operations and Business Officer Rob Naddelman.
Imre, a performance-focused creative agency, has established a 32-year legacy in uniting brands with consumers, especially in high-stakes decision-making fields. The agency has evolved into a full-service agency-of-record, catering to numerous clients at various stages of the brand life cycle. Recently, Imre has been at the forefront of leveraging digital and AI strategies to ensure results-driven marketing practices, adapting swiftly to trends and client needs.
As Lafond gears up for her new role, the anticipation builds around her vision for Imre and the agency’s capacity to redefine healthcare marketing amid shifting consumer expectations and the pressing need for innovative solutions in real-time. The transition marks not just a leadership change, but a pivotal moment in the agency's evolution, aiming to respond dynamically to the rapid transformations of modern healthcare engagement.
About Imre
Imre is a performance-driven creative agency dedicated to linking individuals to brands during significant life decisions. Originating from a strong foundation in digital, social, and PR, Imre is at the forefront of comprehensive agency services, supporting a wide range of accounts through expertly managed launches, encompassing both healthcare professional and direct-to-consumer strategies. Imre's innovative methodologies include brand strategy, omnichannel marketing, influencer initiatives, and cutting-edge data analytics. The firm proudly operates from its locations in New York, Philadelphia, and Baltimore, and is recognized as an LGBTQ-founded organization.
Topics Consumer Products & Retail）
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