Introduction to GREEN DOLCE
In response to the pressing issue of food waste, Kuradashi Co., Ltd., a company committed to social good, has embarked on an innovative journey through its latest product launch. From July 14, 2025, through FamilyMart Online, customers can reserve a limited-edition collaboration box featuring the delectable 'GREEN DOLCE' sweets. This initiative not only delights the palate but also addresses the critical problem of food waste in Japan.
The Need for Change
According to the Ministry of Agriculture, Forestry and Fisheries, Japan generates about 21 million tons of food waste annually, of which 4.26 million tons comprise perfectly edible food discarded as food loss. But that’s not all; there exists a vast amount of edible ingredients that are discarded before even reaching the market. This hidden food waste includes irregularly shaped vegetables and unused byproducts, presenting a unique opportunity for transformation.
What is GREEN DOLCE?
The 'GREEN DOLCE' brand signifies a culinary response to this hidden food waste. By collaborating with esteemed pastry chefs who have won accolades at international competitions, Kuradashi has successfully transformed these overlooked ingredients into extraordinary sweets. The concept is simple yet profound: create delicious confections that are not only enjoyable but also contribute to a sustainable future.
Special Collaboration Box
The collaboration box available at FamilyMart Online features an assortment of two popular sweet selections from a previous Kuradashi offering: the VERT collaboration and the amazoonia collaboration. Both sets have garnered stellar reviews for their creativity and taste.
Assortment Details
- - Box Name: VERT & amazoonia Collaboration Box
- - Contents: Financier and cookies made with unused ingredients
- - Reservation Period: July 14, 2025 – July 31, 2025
- - Price: 3,280 JPY (tax included)
- - Purchase Link: FamilyMart Online
Featured Products
VERT Collaboration (Chef Toshihiro Tanaka)
1.
Sake Lees & Matcha Financier: A delightful blend of sake lees powder and the fragrance of Sonogi matcha from Ooyama Tea Plantation.
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Unused Ingredient: Sake Lees
2.
Sweet Potato & Coffee American Cookies: These cookies are moist and feature a generous amount of sweet potato paste.
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Unused Ingredients: Sweet potato paste, coffee powder
amazoonia Collaboration (Chef Midori Matsuda)
1.
Wine Lees & Fig Financier: A fruity financier made with wine lees and semi-dried figs, it exudes delightful wine aromas.
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Unused Ingredient: Wine Lees
2.
Sesame Okara Financier: Mixed with sesame okara for a nutty fragrance in every bite.
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Unused Ingredient: Sesame Okara
3.
Sesame & Coffee Florentine: A crunchy almond candy made with sesame okara and coffee powder.
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Unused Ingredients: Sesame Okara, coffee powder
The Philosophy Behind GREEN DOLCE
The 'GREEN DOLCE' brand stands on the belief that ingredients discarded or overlooked due to market standards can be redefined as new resources. These items form the basis of the 'THE GREEN TABLE' project aimed at continuous development of food brands that champion sustainability in the culinary world.
Commitment to a Sustainable Society
From its inception in 2014, Kuradashi has remained dedicated to actively resolving social issues, particularly food loss. By engaging with various culinary experts and businesses, the company strives to implement new initiatives that align with the vision of a sustainable society.
Conclusion
In an era where sustainability is more crucial than ever, Kuradashi invites consumers to enjoy the exquisite flavors of the limited-edition 'GREEN DOLCE' sweets while participating in the global effort to reduce food waste. By choosing these delightful baked goods, you’ll not only indulge your taste buds but also contribute to a meaningful cause. Explore the unique risks hidden in everyday ingredients and enjoy this one-of-a-kind online shopping experience at FamilyMart until July 31, 2025.