#Malta #Sliema #Soft2Bet #Uri Poliavich #Yael Foundation

Soft2Bet Celebrates a Milestone with a New Film

On March 27, 2025, Soft2Bet premiered an exclusive film that captures the essence of eight remarkable years under the leadership of CEO Uri Poliavich. This film not only chronicles the corporate triumphs of Soft2Bet but also highlights its commitment to philanthropy and educational initiatives.

The Journey of Soft2Bet

When Soft2Bet was founded eight years ago, it began in a modest office, driven by a vision for innovation and growth. Under Poliavich’s helm, the company surged from being a B2C brand that relied on third-party solutions to emerging as a leading global provider of integrated iGaming solutions. Today, Soft2Bet operates multiple premium brands and holds over 16 licenses worldwide, solidifying its position as a trailblazer in both B2C and B2B sectors.

Innovative Spirit

Innovation lies at the heart of Soft2Bet's identity. The company prides itself on developing proprietary technology that pushes the boundaries of user engagement and entertainment. Among its groundbreaking initiatives is the Motivational Engineering Gaming Application (MEGA), which has redefined the landscape of player interaction by leveraging gamification.

Reflecting on his humble beginnings in Soviet Ukraine, Poliavich emphasizes the importance of change and the drive that has shaped Soft2Bet’s mission. As he puts it, “What I remember most is the feeling of hunger—not just for food but the hunger to change your life.”

Success and Growth

In recent years, Soft2Bet has witnessed an unprecedented level of success, launching innovative solutions that resonate with market demands. Poliavich elaborates, “In the last two years, we’ve achieved incredible success by delivering the innovative solutions our clients need. We will continue to embrace technological trends like AI and content preferences to enhance our market share.”

Soft2Bet's approach ensures that its offerings are rich in data-driven insights and high-quality content, empowering operators worldwide to optimize client retention and user experiences, ultimately transforming the iGaming environment.

Philanthropic Endeavors

Beyond corporate achievements, Soft2Bet's ethos is deeply intertwined with social responsibility. In 2020, inspired by his wife, Poliavich established the Yael Foundation to expand educational opportunities in Jewish communities. The foundation supports over 100 educational projects, influencing the lives of approximately 13,500 children across 37 countries.

To further the reach of its philanthropic vision, Soft2Bet recently launched Soft2Bet Invest, a $50 million fund aimed at nurturing growth-stage companies in the iGaming sector. This fund uses advanced technologies and innovative methods to enhance user experiences while underscoring Soft2Bet’s commitment to responsible social investment.

Conclusion

Soft2Bet’s narrative over the past eight years is not just one of business success but a profound commitment to making a difference in communities around the globe. The company’s legacy, as depicted in this new film, continues to inspire testimonials of innovation, leadership, and an unwavering dedication to philanthropy. Poliavich’s message resounds: “Charity drives commerce.” As Soft2Bet looks towards the future, the company remains committed to intertwining success with social purpose, proving that businesses can thrive while giving back to society.

About Soft2Bet

Soft2Bet is a premier provider of integrated iGaming solutions, known for its commitment to delivering high-quality products and services to online gambling operators. With multiple successful brands and over 16 global licenses, Soft2Bet continues to set new standards in the industry.

About the Yael Foundation

Founded by Jewish philanthropists Yael and Uri Poliavich in 2020, the Yael Foundation embodies their vision of a united global Jewish community, driven by shared values and mutual support.