#Japan #Takarazuka #LIFULL #AI Appraisal #WILL Company

Introduction

In the rapidly evolving world of real estate, understanding property appraisal can be daunting. Recent advancements have brought about an innovative AI-powered appraisal service by WILL Inc., aiming to demystify real estate valuation. This service not only generates accurate appraisal figures but also offers critical insights into the reasoning behind them, thus enabling users to make informed decisions regarding selling their properties.

Overview of the New Service

WILL, headquartered in Takarazuka, Hyogo Prefecture, has officially launched their beta version of an AI-driven real estate appraisal service in collaboration with LIFULL, a company renowned for its housing information services. By merging cutting-edge technology from LIFULL with WILL’s extensive market data, they can now provide precise property valuations enhanced by a user-friendly chat consultation feature.

Launch Date

• - The official launch date for this groundbreaking service is set for December 19, 2025.
• - This service builds upon an earlier initiative, the “AI WILL-kun’s Apartment Appraisal BETA (via LINE),” which started on May 20, 2025, by expanding the types of properties and geographical areas it covers. Note that the earlier LINE service will cease operations on December 26, 2025.

Background of Service Development

With the growing demand for transparency in property valuations, this service addresses the need for clarity in assessing property prices. Users can engage with the AI to ask as many questions as they need, enabling a thorough understanding of the appraisal results without the pressure of traditional sales tactics.

User-Centric Approach

The appraisal service focuses on the unique needs of users, recognizing that not everyone is ready to buy or sell immediately. Many individuals are grappling with significant life changes—such as marriage, childbirth, or inheriting property—that necessitate careful consideration. This service allows users to explore their options at their own pace, free from aggressive follow-up communications that often accompany traditional real estate transactions.

Benefits of Non-Face-to-Face Interaction

One key feature of this AI appraisal service is its non-face-to-face format, which encourages users to engage in dialogue without hesitation. Traditional machine-learning appraisal tools often fail to provide comprehensive explanations for their valuations, leading to confusion about the legitimacy of the offered prices. Conversely, this new service elucidates the rationale behind the appraisal, enabling users to understand the competitive landscape and seek guidance on effective selling strategies.

Precision in Valuation

Unlike other real estate appraisal tools that primarily rely on basic algorithms, WILL has incorporated a wealth of data—including renovation values and demolition costs—into its system. This rigorous data cleansing process, combined with years of research in property pricing, allows for a valuation that closely reflects current market realities.

How to Use the Service

To access this service, prospective users can visit the official website (https://www.wills.co.jp/sell/ai/) and follow a simple two-step registration process:
1. Sign up for a free membership.
2. Input the required information about the property in question.

Upon completing these steps, users will receive detailed information concerning their property’s value, alongside ongoing support for inquiries at any time without facing aggressive sales pressure.

Service Availability

WILL’s service will initially be available in specific regions, with plans to expand as the business grows. Currently, it serves areas including Tokyo, the Kansai region, and Nagoya.

Insights from Developers

Katsumi, the Head of Digital Marketing at WILL, expressed concerns about existing appraisal services that often focus solely on providing the highest possible valuation, which can lead to an influx of unsolicited sales calls. This new service is designed to alleviate such stress, providing a clear understanding of the appraisal process and the competitive pricing landscape while ensuring user comfort.

Feedback from Staff Trials

WILL employees who have tested the service praised its high appraisal accuracy, remarking on how closely the AI’s predictions aligned with their expectations. They appreciated the straightforward appraisal process, noting that this level of transparency may reshape how consumers approach property sales in the future. One employee mentioned it could potentially reduce the need for traditional sales representatives altogether.

Conclusion

With this new AI-enabled service, WILL is poised to transform the real estate appraisal landscape, creating opportunities for users to engage confidently in property selling and unlocking long-awaited transactions. As the service develops and expands, it promises to contribute positively to the dynamics of the used property market.