#USA #Atlanta #Optimax Eyewear #FORK Eyewear #Fashion Sunglasses

Optimax Eyewear Group Launches FORK

The Optimax Eyewear Group, recognized globally for its leadership in eyewear innovation, has proudly introduced FORK Eyewear, a brand new line of fashion sunglasses designed specifically with the nightlife and club culture in mind. Set to captivate the fashion-forward crowd, these sunglasses feature a blend of aesthetic design and functional materials, making them a must-have accessory for both day and night outings.

With the launch of FORK, five distinctive sunglasses designs have made their debut, each crafted in several light-tint colors, including blue, green, orange, and gray. Unisex in design, these frames are tailored for maximum comfort using premium acetates and metals combined with cutting-edge reflective coatings. This unique design not only offers clarity in night settings but also projects a bold, stylish look during the day, making them the perfect choice for any occasion.

Influencer Campaign and Market Strategy

Optimax has developed a comprehensive marketing strategy targeting social media platforms like TikTok and Instagram. The campaign will feature influencers who embody the brand's spirited essence, aiming to create a buzz and attract potential customers to ForkEyewear.com. This approach is strategically planned just ahead of the bustling holiday season and New Year’s Eve, times when people are seeking that perfect accessory for their festive gatherings.

Hila Stram, the General Manager of Fork Eyewear and Chief Design Officer at Optimax Eyewear Group, highlights the significance of this launch: "We identified a real opportunity in the cultural energy surrounding nightlife and club scenes. With our design expertise, access to premium materials, and advanced manufacturing capabilities, we created a line that fulfills a gap in the market – high-quality, trendy sunglasses available at a disruptive price point."

The introduction of FORK Eyewear is also part of Optimax’s growth strategy, expanding beyond its successful GlassesUSA.com retail model and innovative vision insurance services with UVP (United Vision Plan). By diversifying into the sunglasses market, Optimax aims to attract a new, edgy consumer segment that is constantly on the lookout for fresh, stylish offerings.

Optimax’s Vision for the Eyewear Industry

Reflecting on the growth and innovation within the eyewear industry since its establishment in 2008, Daniel Rothman, Co-Founder and CEO of Optimax, says, "FORK is another powerful extension of our mission to shape the eyewear industry. Our commitment to being customer-centric, informed by the latest trends, ensures that we lead the market not only through technological advancements but also by offering fashion-forward designs, developed meticulously in-house."

Eldad Rothman, COO and Co-Founder, adds, "FORK is set to be a strategic driver for growth. With successful launches of multiple brands under the Optimax umbrella, we understand how to create designs that resonate with customers, ultimately driving impactful results. Our focus on club culture and appealing to an edgier demographic continues to push boundaries in design and product innovation."

As the sunglasses industry embarks on a new journey with FORK Eyewear, Optimax Eyewear Group remains dedicated to transforming how consumers perceive and purchase eyewear. The promising future ahead for FORK Eyewear is rooted in a blend of cultural relevance, premium design, and an unwavering commitment to customer satisfaction.