#United States #Las Vegas #People Science #LiveLab #Phynova

Introducing Chloe LiveLab: Transforming Ingredient-Brand Research

At the recent SupplySide Global event, People Science and Phynova unveiled a groundbreaking initiative known as Chloe LiveLab. This innovative research model is tailored to enhance the interaction between ingredient suppliers and consumer brands by generating real-world evidence through engaging studies targeting actual consumers.

A Collaborative Research Model

Chloe LiveLab operates on a premise of collaboration and transparency, allowing ingredient suppliers to transition validated, randomized controlled trial (RCT) designs into dynamic, open-label studies. These studies are facilitated via brand partners using the Chloe platform and app, delivering personalized insights in real-time to consumers. This model prioritizes building trust between brands and consumers while validating product performance and enhancing brand differentiation.

The Inaugural Activation with Reducose®

The launch event spotlighted Reducose®, Phynova's clinically verified natural ingredient that aids in maintaining healthy blood glucose levels and supporting overall metabolic health. During a live demonstration, representatives from leading consumer health brands utilized continuous glucose monitors (CGMs) and followed a specific protocol tailored to Reducose®. They employed the Chloe app to visualize their own glucose responses, showcasing how LiveLab emphasizes scientific relevance and interactivity for consumers.

Making Science Accessible and Personal

"We aimed to transform the conversation surrounding science into a relatable experience," remarked Paige Oliver, Director of Product for Chloe at People Science. "Chloe LiveLab makes evidence generation accessible, interactive, and personalized, empowering brands and ingredient suppliers to demonstrate the tangible impacts of their scientific foundations."

Through Chloe LiveLab, ingredient suppliers gain access to robust study designs rooted in their clinical research, equipping brand partners with valuable, data-backed support. Consumer brands, on the other hand, discover a swift path to validate their product benefits in the market, capturing biomarker results and consumer feedback to optimize their claims and pinpoint responsive audiences. For consumers, this means immediate insights into how products function in their lives, which bolsters credibility, motivation, and loyalty towards the brand.

Reducose®: A Case Study in Collaboration

Loick Fenaux, Phynova's VP Americas, articulated the significance of this partnership: "Reducose® is anchored in rigorous clinical research, and Chloe LiveLab deepens that connection. It allows our brand partners to cultivate real-world evidence and compelling consumer-facing content drawn from a shared scientific foundation, providing consumers with firsthand experiences of that science. This is a pivotal moment for fostering transparency, collaboration, and trust in the industry."

In a densely populated supplement market where credibility fuels growth, Chloe LiveLab enables brands utilizing Reducose® to distinguish themselves with clear, data-backed results that inspire consumer trust.

Bridging Gaps in Clinical Research

Dr. Belinda Tan, Co-CEO and Co-Founder of People Science, emphasized the broader implications of Chloe LiveLab, stating, "This initiative effectively bridges the divide between RCTs and everyday consumers. It transforms research into collective experiences, fostering trust across suppliers, brands, and consumers. This represents the next evolution of trustworthy, data-driven wellness brands that will flourish in the market."

With its debut alongside Phynova, People Science is now extending Chloe LiveLab into various functional ingredient categories, inviting forward-thinking suppliers and brands to collaborate on science that informs, proves, and performs effectively.

About People Science

People Science is revolutionizing consumer health research by redefining the framework for evidence creation and dissemination. Leveraging the Chloe platform, the organization champions decentralized, participant-centered studies that balance scientific integrity with real-life behaviors, ultimately converting data into trust and impactful outcomes. Learn more at People Science Website.

About Phynova

Phynova is a global life sciences entity dedicated to developing and commercializing natural, plant-derived active ingredients supported by clinical evidence. Its flagship ingredient, Reducose®, promotes healthy blood glucose regulation and is embraced by premier food and supplement brands across the globe. Discover more at Phynova Website.