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Q2 2025 U.S. Marketing Jobs Report: Insights and Trends

In July 2025, Taligence partnered with Aspen Technology Labs to unveil their latest findings regarding the U.S. marketing job sector. The report offers a granular analysis of more than 83,000 marketing job listings and provides critical insights into the industry's evolving landscape amid macroeconomic challenges.

While an enthusiastic start to the year was noted, the second quarter marked a noticeable cooling in the marketing job market, with job postings declining by 6.7% compared to the previous quarter. Companies appear to be adopting a more deliberate approach to hiring, leading to longer job posting durations and a decrease in opportunities for entry-level candidates.

Key Findings of the Report

Market Correction Rather Than a Collapse

The total number of active job listings in Q2 stood at 83,754, reflecting a decrease of 6.7% from Q1. New job postings also saw a drop, with only 51,240 new listings recorded, a decrease of 13.2%. This suggests that while the market is softening, it’s not at a catastrophic level.
Despite the overall decline, more seasoned roles, particularly at the director level and above, exhibited stability with 10,372 listings, only a slight decrease of 2.2% compared to Q1.

Senior-Level Hiring Remains Steady

Interestingly, the demand for senior-level marketing professionals continues to thrive. The report illustrates that director-level roles and above have maintained their desirability, with new senior job postings at 6,388, albeit reflecting a quarterly dip of 5.3%. As of June 30, the total of senior marketing roles remained at 4,327, indicating a year-over-year increase of 5.4%.
This trend signifies a potential shift in business strategy, as organizations prioritize hiring experienced professionals capable of navigating complexities and driving growth in their areas.

Performance Grade of Various Disciplines

The report categorizes roles that are gaining and declining in demand:

• - Gaining Roles: Product Marketing (+9.8% YoY), Growth Marketing (+8.9% YoY), and Field Marketing (+5.5% YoY) are prominent fields witnessing growth.
• - Declining Roles: Conversely, Partner & Channel Marketing (-12.1% YoY) and Communications & PR (-11% YoY) face notable challenges.

Interestingly, the highest median salary is observed in the Product Marketing sector, sitting at about $160,004. This highlights the competitive landscape of marketing specialties.

Hiring Dynamics and Salary Transparency

With the average job posting duration extending to 34 days—an increase of 5 days year-over-year—organizations seem to be taking more time in their hiring processes. This trend is accompanied by a notable rise in salary transparency within job listings, which now shows pay details in nearly 52% of postings, an increase of 8.5 percentage points. Such transparency can reflect a broader shift towards fairness and equity in compensation.

Remote Work and Regional Trends

The report indicates that 14.3% of marketing roles offered remote options, a slight decrease year-over-year. This number points towards a stabilization of remote work options in the marketing domain.
On a state level, California, New York, Texas, and Florida lead in terms of job postings, while Virginia dropped from the top 10 states, signaling a possible shift in where companies seek marketing talent. Notably, Texas saw a year-over-year increase of 9.2% in job creation.

The Emergence of Seattle

Particularly noteworthy is the rise of Seattle as a significant player in the marketing jobs arena. The city not only is a hub for job creation but has also experienced a remarkable increase in salary levels, jumping 26.1% from the previous year, making it a notable area for both career opportunities and financial growth.

As summarized by Michael Wright, CEO of Taligence, despite an increasingly complex economic environment, the U.S. marketing job landscape is not collapsing; rather, it is recalibrating in a strategic manner. Companies appear to be focusing less on volume and more on the necessity of high-impact roles that can ensure long-term company success.

In conclusion, while the marketing job sector cools, there remains a robust demand for senior-level talent, especially in specialized domains. As companies navigate economic challenges, they increasingly value leadership and expertise which can contribute significantly to their strategic goals. For those looking to enter the marketing field now, the emphasis may need to balance adaptability with a focus on higher-level roles that drive organizational success.

For additional insights, the full report is available on the Taligence website.