Crunch Fitness Transforms Jurupa Valley with a New State-of-the-Art Club

Crunch Fitness Opens an Impressive New Facility in Jurupa Valley



In a remarkable transformation for the fitness community, Crunch Fitness has officially relocated its North Riverside gym into a brand new, state-of-the-art facility known as Crunch 3.0. This significant development took place at 8032 Limonite Ave. in Jurupa Valley, a short distance from the gym’s previous location. Operated by Fitness Ventures LLC, the largest Crunch Fitness franchisee in the United States, this $5 million investment represents the company's commitment to enhancing member experiences and accessibility to top-tier fitness solutions.

The new Crunch 3.0 club spans an impressive 40,000 square feet, situated within the Jurupa Valley Spectrum Shopping Center near the intersection of Limonite Avenue and Clay Street. This spacious new location provides members with greatly expanded workout areas, an extensive range of equipment, and the quintessential Crunch experience designed for a diverse fitness audience.

Fitness Ventures took over the responsibility of Crunch North Riverside in May 2026, acquiring 22 Harman Fitness clubs, which stands as one of the most significant acquisitions within the Crunch system. The announcement about the new venue emerged in June 2026, leading to the transition of North Riverside members by late October. To celebrate the launch of the facility, a festive pre-opening event was held on October 29, allowing community members to experience a sneak peek of the innovative gym setup.

Among the standout features of this newly designed facility are:
  • - Access to Hammer Strength equipment and various top-of-the-line cardio and strength training machines.
  • - Dedicated Olympic lifting platforms and a circuit training area designed for efficient workouts.
  • - A specially designated HIITZone™ training area equipped with indoor turf for high-intensity interval training classes.
  • - A versatile group fitness studio unveiling Crunch’s globally recognized classes, including yoga, Zumba, and TRX sessions.
  • - Personal training options for customized fitness journeys tailored to individual goals.
  • - The Relax & Recover® services, which incorporate HydroMassage®, tanning, sauna facilities, infrared sauna, red light therapy, contrast therapy, and a Frost Locker.
  • - Full-service locker rooms with shower facilities, ensuring convenience and comfort for all members.

Summarying the vision for the newly launched facility, Brian Hibbard, CEO of Fitness Ventures LLC, expressed his excitement: "We are eager to present a larger, more capable Crunch venue for this community. Our North Riverside members truly deserve a gym that can evolve alongside their needs. This new facility is a vital reinvestment into both our membership base and the surrounding community." He further emphasized that Crunch is welcoming to all, catering to both newcomers and seasoned athletes alike.

Fitness Ventures embodies a unique expansion strategy by not only maintaining previous clubs but also actively reinvesting to improve them and enhance the communities they inhabit.

Founded in 2016 by Brian Hibbard, Fitness Ventures LLC distinguishes itself as the premier Crunch Fitness franchisee within the U.S. and is on an impressive growth trajectory. As of this press release, the company maintains 123 locations across 30 states, with projections to exceed 130 sites by the end of the year. This expansion is further supported by a robust pipeline of forthcoming club developments and acquisitions. The organization capitalizes on a disciplined operational strategy coupled with a keen focus on execution, which has proven vital for achieving some of the highest-volume Crunch locations in the network. Moreover, Fitness Ventures is leading the way in the application of AI to enhance operational performance across its portfolio.

For more information about the new club’s offerings, visit www.CrunchJurupaValley.com.

About Crunch Fitness


Crunch Fitness aims to merge the realms of serious exercise and enjoyment, pioneering a philosophy devoid of judgment. With its commitment to serving a diverse fitness community, Crunch engages individuals with unique fitness goals and methods in a shared environment. Headquartered in New York City, Crunch Fitness proudly caters to around 4 million members across 600 gyms globally, scattered throughout 41 states, territories like Washington D.C., and several countries including Australia, Canada, and Mexico. As a rapidly growing entity, Crunch remains dedicated to expanding its reach both in the U.S. and internationally.

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