#Japan #Tokyo #LIVE BOARD #Digital OOH #Programmatic OOH

LIVE BOARD's Q3 2025 Digital OOH Service Overview

As the advertising landscape evolves, LIVE BOARD, headquartered in Shibuya, Tokyo, is stepping up its game by introducing new features and partnerships in its digital out-of-home (OOH) advertising services for the upcoming quarter, Q3 2025 (October to December). This initiative aims to enhance its programmatic OOH advertising services, making them more efficient and responsive to the changing environment.

Expanding Digital OOH Landscape

During the Q3 2025 period, several key developments in digital OOH will be implemented, particularly in the areas of Ibaraki, Tokyo, Osaka, and Hyogo. This will include an increase in new partnerships and the debut of various new screens. With a focus on delivering exceptional advertising experiences, LIVE BOARD aims to expand its reach and improve its service offerings significantly.

Recent Highlights:

1. New Management of Akihabara UDX Vision
- In September 2025, LIVE BOARD will commence operations for the Akihabara UDX BOARD, a new digital screen that it has taken over from NTT Advertising. This strategic move exemplifies LIVE BOARD's commitment to enhancing its digital advertising portfolio. You can learn more about this transition here.

2. Increase in New Partnership Screens
- The company is seeing significant growth in new connections across the nation, particularly in Ibaraki with “Machi Navi Jon,” Tokyo with several high-traffic locations like “Shinjuku Southern Terrace Vision” and “Keio Mirareru Vision,” and Osaka with the upcoming “Osaka Metro Hommachi Station Signage,” set to commence operations on November 4, 2025.
- In Hyogo, the newly introduced Hanshin Kobe Sannomiya Digital Signage will further support this expansion.

3. Enhanced Sound Features
- For a better viewing experience, the number of screens capable of playing audio is also increasing, with notable locations including “Nishi Ikebukuro 39 Building” and two sites at JR Kyushu Hakata Station. This feature aims to engage audiences more effectively.

4. Extensive Network of Screens
- As of September 2025, LIVE BOARD will operate over 61,000 screens nationwide, extending its outreach significantly. This comprehensive network allows advertisers to reach a broader audience with targeted messaging.

5. Exclusive Campaign for Returning Advertisers
- From October to November 2025, LIVE BOARD will host a promotional campaign where impressions for specific in-house placements will increase by 1.5 times, incentivizing advertisers to engage more with the platform.

Comprehensive Service Materials

LIVE BOARD has also prepared service materials that encapsulate all pertinent information regarding national screens, posting fees, planning methodologies, and effective measurement techniques. These resources can be downloaded directly from their official website, providing advertisers with all necessary insights for effective campaign planning.

About LIVE BOARD

Serving as a data-driven digital OOH network operator, LIVE BOARD has made significant strides in using impression-based advertising metrics. This approach allows for precise targeting and effectiveness verification, especially in shifting human flow environments, like during sudden changes brought about by events such as the COVID-19 pandemic. Leveraging big data from major carriers in Japan, LIVE BOARD employs a multidimensional network across urban, indoor, and transit settings. This capability is designed to offer targeted advertising opportunities based on demographics—something traditional OOH media has struggled with.

In conclusion, LIVE BOARD's Q3 2025 service enhancements are poised to redefine how brands engage with their audiences through digital OOH. With new partnerships, expanded screen capabilities, and strategic campaigns, the company is set to lead the industry into a more innovative and responsive advertising future.

The journey of revitalizing outdoor advertising and making it more data-intelligent has only just begun, and LIVE BOARD is at the forefront of this transformation.