#Japan #Tokyo #Oral Care #Matsukiyo #Hits Different

Introducing Hits Different

Hits Different, a brand under Matsukiyo Cocokara & Company, is stepping up its game in oral care with the launch of new products focused on enhancing the beauty of breath. With over 3,600 stores across Japan and an expanding presence in Asia, this innovative company is known for its dedication to improving everyday living through quality products. The latest offerings include a special toothpaste that goes beyond traditional cleaning, a luxurious beauty serum mist, and an exquisite aesthetic floss designed for stylish dental care.

New Breath Freshening Products

The new product line emphasizes “beautiful breathing” and aims to create an appealing oral environment. It features:

• - Toothpaste: A whitening formula optimized for breath freshness.
• - Beauty Mists: Two unique variants that hydrate and ensure a pleasant mouth scent.
• - Aesthetic Floss: Enhances the beauty of teeth by ensuring an immaculate finish between them.

These products are designed for those who appreciate not only oral health but also the elegance associated with it. Starting September 11, these items will be available across Matsukiyo and Cocokara Fine stores, as well as online, to cater to a broad audience.

High-Performance Ingredients for Breath Freshening

1. CPC: An ingredient known for tackling odor sources, it effectively cleanses the mouth by targeting both visible and airborne particles.
2. Myrtus Communis extract: This natural component hydrates while combating unpleasant odors.
3. Rejuvagel®: A high-moisture agent that provides twice the hydration of hyaluronic acid, improving saliva conditions to prevent dryness and enhance freshness.
4. Hydroxyapatite: Helps eliminate plaque accumulation, which is crucial for preventing bad breath.
5. Kumazasa leaf extract: Fights off volatile sulfur compounds, cleansing the mouth and refreshing it throughout the day.

With these carefully chosen ingredients, the new product line ensures that users enjoy a fresh and beautiful mouth experience.

Detailed Product Overview

Toothpaste: The Star of Breath Care

With a refreshing mint flavor, this toothpaste not only tackles bad breath but also contributes to oral health. It integrates CPC (0.01%) and Myrtus extract (0.5%) to hydrate and provide an invigorating experience. Packaged in a sleek 100g tube, the premium clean breath mint punch toothpaste is priced at 1,848 yen.

Beauty Serum Mist: Hydration for Your Mouth

This innovative mist combines 93% beauty ingredients, including Rejuvagel (1%), ensuring optimal hydration for delicate oral tissues. Available in two fabulous scents - Elderflower and Ginger Mint - it transforms the mundane act of caring for oral health into an uplifting experience. Each 15ml bottle retails for 1,320 yen.

Aesthetic Dental Floss: Luxurious Care for Interdental Spaces

The specially designed floss features a dual fiber that expands with saliva, ensuring thorough cleaning of hard-to-reach areas. It effectively removes plaque and enhances overall tooth aesthetics, making it a perfect addition to any oral care routine. With an enticing Jasmine Brew flavor, this 50m floss costs 990 yen.

Fun with Oral Care: The Caramel Toffee Flavor

Playing into the tastes of childhood, Hits Different also launches a limited edition Caramel Toffee flavored toothpaste and beauty mist. This delicious combination invites users to enjoy their daily oral care like a sweet treat, allowing for a delightful escape during mundane routines.

In conclusion, Hits Different is not just offering ordinary dental hygiene products; it is setting a new standard for oral care by blending beauty and functionality. With thoughtful formulations and appealing flavors, this line promises to elevate users' oral health and daily experience, ensuring that people can nurture their beauty from within their smiles.